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Marketing, communications, content & events manager focused on building engaging brand experiences through creativity, data, and integrated communication. Experienced in social media/community management, content strategy, and campaign execution across online and offline channels. Strong background in junior digital strategy, customer experience-oriented communication, and corporate/event organization, with responsibilities spanning paid campaigns, CRM-style communication workflows (e.g., email/EMs), performance monitoring, and data/competitive analysis to drive engagement and conversions.…Marketing, communications, content & events manager focused on building engaging brand experiences through creativity, data, and integrated communication. Experienced in social media/community management, content strategy, and campaign execution across online and offline channels. Strong background in junior digital strategy, customer experience-oriented communication, and corporate/event organization, with responsibilities spanning paid campaigns, CRM-style communication workflows (e.g., email/EMs), performance monitoring, and data/competitive analysis to drive engagement and conversions.

Adriano Gervasi

Marketing Analyst, Social Media Manager, Community Manager, +2

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Marketing, communications, content & events manager focused on building engaging brand experiences through creativity, data, and integrated communication. Experienced in social media/community management, content strategy, and campaign execution across online and offline channels. Strong background in junior digital strategy, customer experience-oriented communication, and corporate/event organization, with responsibilities spanning paid campaigns, CRM-style communication workflows (e.g., email/EMs), performance monitoring, and data/competitive analysis to drive engagement and conversions.…Marketing, communications, content & events manager focused on building engaging brand experiences through creativity, data, and integrated communication. Experienced in social media/community management, content strategy, and campaign execution across online and offline channels. Strong background in junior digital strategy, customer experience-oriented communication, and corporate/event organization, with responsibilities spanning paid campaigns, CRM-style communication workflows (e.g., email/EMs), performance monitoring, and data/competitive analysis to drive engagement and conversions.

Available to hire

Marketing, communications, content & events manager focused on building engaging brand experiences through creativity, data, and integrated communication. Experienced in social media/community management, content strategy, and campaign execution across online and offline channels.

Strong background in junior digital strategy, customer experience-oriented communication, and corporate/event organization, with responsibilities spanning paid campaigns, CRM-style communication workflows (e.g., email/EMs), performance monitoring, and data/competitive analysis to drive engagement and conversions.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Italian

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing, Communications, Content & Event Manager at Unipol Group / UnipolMove | UnipolTech | Gruppo Unipol

July 1, 2022 - Present

Manages and supervises social channels and communities with coordination of the dedicated team. Oversees customer care on major review and distribution platforms (App Store, Google Play, Emplify, Trustpilot). Plans and schedules digital and advertising campaigns (PED/ADV), designs and sends DEMs and push notifications with performance optimization, and creates templates/workflows on Pegac platform. Handles content management, FAQs and CMS on WordPress. Monitors and analyzes integrated communication campaigns both online and offline (ATL/BTL). Organizes corporate events and supports participation in trade shows; manages marketing budgets.

Social Media Manager at Academia Buenos Aires - Buenos Aires

February 1, 2021 - June 30, 2020

Manages social communication channels. Supports brand development, website growth, website user interface, and advertising campaigns. Works on strategic consulting including development of business plans and sales strategies. Oversees social media and public relations, and organizes events.

Logistics / Head of Logistics at Farmacia del Pavaglione - Bologna

February 1, 2021 - June 30, 2022

Receives online orders and verifies accuracy of transport documentation. Organizes warehouse operations, prepares shipments, generates and archives shipping documents, and manages communications with couriers and postal operators. Manages shipments through creation and online upload of relevant shipping files on courier portals.

Billing Clerk at Farmacia del Pavaglione - Bologna

September 1, 2020 - June 30, 2021

Performs basic invoicing for orders from WooCommerce or by telephone sales. Enters invoicing data into Winfarm management system, creates sales records by uploading goods from warehouse and issuing tax documents, and issues bills of lading, credit notes and refunds.

Social Media and Community Manager at Farmacia del Pavaglione - Bologna

July 1, 2020 - June 30, 2022

Content publishing and editorial calendar management for social channels, including community management. Creates and drafts newsletters, produces SEO-focused text content, and supports the planning, implementation and follow-up of projects. Assists the communications area manager with administrative tasks. Earlier operational roles include billing and logistics coordination.

Marketing and Communications Manager Junior Digital Strategy at CambioMarcia Srl | Unipol Gruppo Unipol

June 1, 2020 - June 30, 2022

Designs and programs social content; manages social media and communities. Conducts competitor product positioning analysis. Designs and plans communication and paid advertising campaigns; supports remarketing and newsletter planning. Performs data analytics and competitor data analytics, combining editorial execution with performance insights to improve communication effectiveness.