Lauren Chaves

Led NetSuite ERP implementation and integration with Shopify and Celigo; built warehouse and fulfillment operations from the ground up, including layout, receiving, and shipping workflows; managed in-house photo studio with a focus on editorial content and PDP production for ecommerce launches; managed 3PL operations, vendor compliance, and multi-channel fulfillment, supporting $18M+ in annual ecommerce sales

Directed global product imagery and content standards across multiple ecommerce brands, managing high-volume photo and video production supporting 130K+ SKUs annually; led cross-functional teams of 80+ across photography, video, styling, retouch, and post-production, overseeing end-to-end studio operations and content pipelines; owned end-to-end PDP content pipeline including vendor imagery, catalog management, taxonomy, product descriptions, measurements, and product data enrichment; developed taxonomy and catalog standards supporting site navigation, filtering, and SEO, improving product discoverability and customer experience; built and scaled studio operations including equipment, lighting, and workflow systems, while implementing AI imaging solutions (Looklet) to expand production capabilities; reduced content production cycle time from 10 days to 2.8 days by optimizing workflows across creative, catalog, and supply chain teams