Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven Digital Marketing and Brand Professional with over 8 years of experience leading cross-functional projects across retail, e-commerce, and FMCG. I specialize in digital campaign execution, stakeholder coordination, content strategy, and performance optimization. Previously Creative Manager for Nestlé Pakistan, I am now expanding my expertise with a Master's in Data-Driven Marketing focused on Digital Analytics. I bring hands-on experience in brand communication, social media strategy, and data-driven decision making, leveraging tools like Tableau and GA4 to track performance. I’m passionate about turning insights into impactful campaigns and collaborations across teams, from product shoots to influencer partnerships.…I am a results-driven Digital Marketing and Brand Professional with over 8 years of experience leading cross-functional projects across retail, e-commerce, and FMCG. I specialize in digital campaign execution, stakeholder coordination, content strategy, and performance optimization. Previously Creative Manager for Nestlé Pakistan, I am now expanding my expertise with a Master's in Data-Driven Marketing focused on Digital Analytics. I bring hands-on experience in brand communication, social media strategy, and data-driven decision making, leveraging tools like Tableau and GA4 to track performance. I’m passionate about turning insights into impactful campaigns and collaborations across teams, from product shoots to influencer partnerships.

Huma Ijaz

Brand Strategist, Digital Marketer, Content Creator, +2





I am a results-driven Digital Marketing and Brand Professional with over 8 years of experience leading cross-functional projects across retail, e-commerce, and FMCG. I specialize in digital campaign execution, stakeholder coordination, content strategy, and performance optimization. Previously Creative Manager for Nestlé Pakistan, I am now expanding my expertise with a Master's in Data-Driven Marketing focused on Digital Analytics. I bring hands-on experience in brand communication, social media strategy, and data-driven decision making, leveraging tools like Tableau and GA4 to track performance. I’m passionate about turning insights into impactful campaigns and collaborations across teams, from product shoots to influencer partnerships.…I am a results-driven Digital Marketing and Brand Professional with over 8 years of experience leading cross-functional projects across retail, e-commerce, and FMCG. I specialize in digital campaign execution, stakeholder coordination, content strategy, and performance optimization. Previously Creative Manager for Nestlé Pakistan, I am now expanding my expertise with a Master's in Data-Driven Marketing focused on Digital Analytics. I bring hands-on experience in brand communication, social media strategy, and data-driven decision making, leveraging tools like Tableau and GA4 to track performance. I’m passionate about turning insights into impactful campaigns and collaborations across teams, from product shoots to influencer partnerships.

Available to hire

I am a results-driven Digital Marketing and Brand Professional with over 8 years of experience leading cross-functional projects across retail, e-commerce, and FMCG. I specialize in digital campaign execution, stakeholder coordination, content strategy, and performance optimization. Previously Creative Manager for Nestlé Pakistan, I am now expanding my expertise with a Master’s in Data-Driven Marketing focused on Digital Analytics.

I bring hands-on experience in brand communication, social media strategy, and data-driven decision making, leveraging tools like Tableau and GA4 to track performance. I’m passionate about turning insights into impactful campaigns and collaborations across teams, from product shoots to influencer partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Beginner

Work Experience

Advertising Support Specialist at Teleperformance

July 1, 2025 - Present

Provided end-to-end advertising support for Meta’s clients, including product troubleshooting and optimization recommendations to drive growth on Meta’s advertising solutions. Supported SMB advertisers with account setup and tool guidance. Maintained high-quality customer interactions across channels, guided clients on best practices for campaign performance, budget allocation, and ad delivery. De-escalated complex issues with strong soft skills and ensured compliance with Meta’s standards.

Brand Manager at Ultra Club

December 1, 2020 - August 1, 2023

Led digital and performance marketing strategies across retail and digital channels to boost online visibility and sales. Drove Meta ad campaigns with a 74% online sales increase; launched Shay, an online women’s wear brand, achieving 275% Q1 sales growth. Achieved 34% annual profitability growth for Ultra Club across retail and digital. Managed webshop and promotions; coordinated product shoots, PR, and influencer campaigns to deliver compelling social content and 30% campaign reach growth. Implemented in-store analytics and data-driven adjustments to KPIs, lifting sales conversions by 12% and staff performance by 20%. Expanded ecommerce by partnering with Laam.pk (+35% online sales) and streamlined inventory/warehouse with Ginko Pakistan. Used retail analytics and A/B testing to optimize in-store vs digital promotions, increasing conversion by 15%.

Creative Manager at Orientm McCann

May 1, 2015 - November 1, 2020

As Lead Creative, shaped the creative vision for Nestlé Pakistan and other brands, translating marketing goals into compelling campaigns. Developed the 2019 Nestlé Corporate Campaign Sath Bharosay ka across content creation, TVC, launch events, and employee activations. Segmented Nestlé Everyday SKUs in distinct campaigns with Kareena Kapoor. Repositioned Rose Petal’s toilet paper and kitchen towel as Maxob and Zoop with refreshed packaging and messaging. Led campaigns for Nestlé EVERYDAY and Maggi from 2015-2020 and contributed to new business pitches for Ufone, Mitchell’s, ChenOne, Coral, and Kit & Kaboodle.