Available to hire
Hello! I’m Huma Ijaz, a Digital Marketing & Social Media Manager based in Lisbon, Portugal, with over 8 years of experience in data-driven content, paid social campaigns, and brand engagement across FMCG, retail, and e-commerce.
I specialize in turning brand goals into engaging digital experiences, driving audience growth, online visibility, and business results. I recently completed a Master’s in Data-Driven Marketing with a specialization in Digital Analytics from NOVA Information Management School in Lisbon, equipping me with advanced analytics, measurement, and data-driven decision making.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Beginner
Work Experience
Advertising Support Specialist at Teleperformance
July 1, 2025 - PresentProvided end-to-end advertising support for Meta’s clients, including product troubleshooting and optimization recommendations to drive growth on Meta’s advertising solutions. Supported SMB advertisers with account setup and tool guidance. Maintained high-quality customer interactions across channels, guided clients on best practices for campaign performance, budget allocation, and ad delivery. De-escalated complex issues with strong soft skills and ensured compliance with Meta’s standards.
Brand Manager at Ultra Club
December 1, 2020 - August 1, 2023Led digital and performance marketing strategies across retail and digital channels to boost online visibility and sales. Drove Meta ad campaigns with a 74% online sales increase; launched Shay, an online women’s wear brand, achieving 275% Q1 sales growth. Achieved 34% annual profitability growth for Ultra Club across retail and digital. Managed webshop and promotions; coordinated product shoots, PR, and influencer campaigns to deliver compelling social content and 30% campaign reach growth. Implemented in-store analytics and data-driven adjustments to KPIs, lifting sales conversions by 12% and staff performance by 20%. Expanded ecommerce by partnering with Laam.pk (+35% online sales) and streamlined inventory/warehouse with Ginko Pakistan. Used retail analytics and A/B testing to optimize in-store vs digital promotions, increasing conversion by 15%.
Creative Manager at Orientm McCann
May 1, 2015 - November 1, 2020As Lead Creative, shaped the creative vision for Nestlé Pakistan and other brands, translating marketing goals into compelling campaigns. Developed the 2019 Nestlé Corporate Campaign Sath Bharosay ka across content creation, TVC, launch events, and employee activations. Segmented Nestlé Everyday SKUs in distinct campaigns with Kareena Kapoor. Repositioned Rose Petal’s toilet paper and kitchen towel as Maxob and Zoop with refreshed packaging and messaging. Led campaigns for Nestlé EVERYDAY and Maggi from 2015-2020 and contributed to new business pitches for Ufone, Mitchell’s, ChenOne, Coral, and Kit & Kaboodle.
Advertising Support Specialist (Meta Advertising) at Teleperformance
July 1, 2025 - PresentProvided end-to-end advertising support for Meta’s clients, assisting with product troubleshooting, campaign setup, and optimization recommendations to grow performance on Meta’s advertising solutions.
Advertising Support Specialist (Meta Advertising Support) at Teleperformance
July 1, 2025 - PresentProvided end-to-end advertising support for Meta’s SMB clients, including campaign troubleshooting, audience targeting guidance, budget allocation, and optimization recommendations to improve ad delivery and performance. Resolved platform issues while maintaining high customer satisfaction, delivering actionable recommendations to drive growth across Meta platforms.
Education
Master’s in Data-Driven Marketing at NOVA Information Management School, Lisbon
January 1, 2023 - January 1, 2025EMBA - Marketing and Finance at Lahore School of Economics, Lahore
January 1, 2013 - January 1, 2015Bachelor’s in Communication Studies (Honors) at University of the Punjab, Lahore
January 1, 2007 - January 1, 2011Master’s in Data-Driven Marketing with specialization in Digital Analytics at NOVA Information Management School, Lisbon
January 1, 2023 - January 1, 2025EMBA - Marketing and Finance at Lahore School of Economics, Lahore
January 1, 2013 - January 1, 2015Bachelor’s in Communication Studies (Honors) at University of the Punjab, Lahore
January 1, 2007 - January 1, 2011Master’s in Data-Driven Marketing with specialisation in Digital Analytics at NOVA Information Management School, Lisbon
January 1, 2023 - January 1, 2025EMBA - Marketing and Finance at Lahore School of Economics, Lahore
January 1, 2013 - January 1, 2015Bachelor’s in Communication Studies (Honors) at University of the Punjab, Lahore
January 1, 2007 - January 1, 2011Qualifications
Google Digital Marketing & E-commerce
January 11, 2030 - April 20, 2026Python for Beginners
January 11, 2030 - April 20, 2026Intermediate Python
January 11, 2030 - April 20, 2026Tableau: Introduction to Tableau
January 11, 2030 - April 20, 2026Google Digital Marketing & E-commerce
January 11, 2030 - May 26, 2026Python: Python for Beginners, Intermediate Python
January 11, 2030 - May 26, 2026Tableau: Introduction to Tableau
January 11, 2030 - May 26, 2026Google Digital Marketing & E-commerce
January 11, 2030 - May 29, 2026Python for Beginners, Intermediate Python
January 11, 2030 - May 29, 2026Introduction to Tableau
January 11, 2030 - May 29, 2026Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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