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Hello, I’m Andrea Herrera Betancourt, a multidisciplinary designer based in Mexico City and Toronto with a focus on wayfinding, architecture, and environmental graphics. I collaborate with clients in Mexico and abroad, delivering concept drawings, wayfinding studies, and cohesive visual systems across airports, museums, education facilities, and public spaces. My practice blends hands-on craft with strategic thinking. I’ve led graphic design and signage programs, developed cartography and data analysis, and contributed to projects from public art installations to large-scale wayfinding systems. I’m fluent in French and Spanish and proficient in Adobe Creative Suite, SketchUp, Revit, and AutoCAD.…Hello, I’m Andrea Herrera Betancourt, a multidisciplinary designer based in Mexico City and Toronto with a focus on wayfinding, architecture, and environmental graphics. I collaborate with clients in Mexico and abroad, delivering concept drawings, wayfinding studies, and cohesive visual systems across airports, museums, education facilities, and public spaces. My practice blends hands-on craft with strategic thinking. I’ve led graphic design and signage programs, developed cartography and data analysis, and contributed to projects from public art installations to large-scale wayfinding systems. I’m fluent in French and Spanish and proficient in Adobe Creative Suite, SketchUp, Revit, and AutoCAD.

Andrea Herrera Betancourt

Designer, Architect, Interior Designer, +2

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Hello, I’m Andrea Herrera Betancourt, a multidisciplinary designer based in Mexico City and Toronto with a focus on wayfinding, architecture, and environmental graphics. I collaborate with clients in Mexico and abroad, delivering concept drawings, wayfinding studies, and cohesive visual systems across airports, museums, education facilities, and public spaces. My practice blends hands-on craft with strategic thinking. I’ve led graphic design and signage programs, developed cartography and data analysis, and contributed to projects from public art installations to large-scale wayfinding systems. I’m fluent in French and Spanish and proficient in Adobe Creative Suite, SketchUp, Revit, and AutoCAD.…Hello, I’m Andrea Herrera Betancourt, a multidisciplinary designer based in Mexico City and Toronto with a focus on wayfinding, architecture, and environmental graphics. I collaborate with clients in Mexico and abroad, delivering concept drawings, wayfinding studies, and cohesive visual systems across airports, museums, education facilities, and public spaces. My practice blends hands-on craft with strategic thinking. I’ve led graphic design and signage programs, developed cartography and data analysis, and contributed to projects from public art installations to large-scale wayfinding systems. I’m fluent in French and Spanish and proficient in Adobe Creative Suite, SketchUp, Revit, and AutoCAD.

Available to hire

Hello, I’m Andrea Herrera Betancourt, a multidisciplinary designer based in Mexico City and Toronto with a focus on wayfinding, architecture, and environmental graphics. I collaborate with clients in Mexico and abroad, delivering concept drawings, wayfinding studies, and cohesive visual systems across airports, museums, education facilities, and public spaces.

My practice blends hands-on craft with strategic thinking. I’ve led graphic design and signage programs, developed cartography and data analysis, and contributed to projects from public art installations to large-scale wayfinding systems. I’m fluent in French and Spanish and proficient in Adobe Creative Suite, SketchUp, Revit, and AutoCAD.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

Spanish; Castilian

Fluent

Work Experience

Multidisciplinary Designer at Freelance / Self-employed

January 1, 2025 - Present

Collaborating with clients in Mexico and abroad on Wayfinding, Architecture & Design.

Experiential Designer at MJMA Architecture & Design

January 1, 2023 - December 31, 2024

Part of the design and wayfinding team, delivering concept drawings, wayfinding studies, and technical drawings across all project phases.

Environmental Spatial Designer at Entro Communication

January 1, 2017 - December 31, 2023

Working on projects in the airport, transportation, museum, education, transit, and workplace sectors. Involved in the creation and design of wayfinding systems, environmental graphics, and exhibit design.

Designer & Program Coordinator at Friends of the Greenbelt Foundation

January 1, 2015 - February 28, 2016

Main Graphic Designer. Responsible for developing cartography, data collection, map-making, and spatial analysis. Program Coordinator for the signage program and the Greenbelt Route website.

Design Assistant at Studio F Minus. Public Art Studio

January 1, 2014 - July 31, 2015

Supported the creation of working drawings, sketches, and building models for public art installations. Handled graphic design of print media for presentations and art proposal submissions.

Interior Designer at Rad Design

January 1, 2014 - April 30, 2014

Managed drawing documentation using AutoCAD and conducted site and furniture surveys. Contributed to business development and marketing initiatives. Participated in IDS 2015 (Interior Design Show).

Architect at Camilo Watanabe

January 1, 2013 - May 31, 2013

Created detailed construction drawings in AutoCAD and developed 3D models for the renovation of a vacation cottage and a family residence in Mexico City.

Graphic Designer at Jane’s Walk Toronto

January 1, 2013 - January 31, 2013

Graphic Designer for the 2013 Toronto event.

Volunteer/Monitoring Projects Coordinator at Raising The Village (RTV), Toronto

January 1, 2013 - December 31, 2013

Monitoring projects for Uganda, Africa.

Festival Stage Carpenter at Ometeotl, Mexico

January 1, 2012 - December 31, 2012

Festival Concert Stage Bamboo Structure construction.

Front Desk / Event Support at Design Exchange (DX), Toronto

January 1, 2009 - December 31, 2009

Front desk and assisting at special events.