Hi! I’m Andrea, a multidisciplinary designer based in Toronto, with over 10 years of experience in architecture & design, including more than 7 years focused on Wayfinding and Environmental Graphics. Eager to collaborate with multidisciplinary studios and clients dedicated to improving the built environment and the natural world, while enriching everyday human experiences.…

Andrea Herrera Betancourt

Hi! I’m Andrea, a multidisciplinary designer based in Toronto, with over 10 years of experience in architecture & design, including more than 7 years focused on Wayfinding and Environmental Graphics. Eager to collaborate with multidisciplinary studios and clients dedicated to improving the built environment and the natural world, while enriching everyday human experiences.…

Available to hire

Hi! I’m Andrea, a multidisciplinary designer based in Toronto,
with over 10 years of experience in architecture & design,
including more than 7 years focused on Wayfinding and Environmental Graphics. Eager to collaborate with multidisciplinary studios and clients dedicated to improving the built environment and the natural world,
while enriching everyday human experiences.

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Skills

Experience Level

Language

French
Fluent
Spanish; Castilian
Fluent

Work Experience

Multidisciplinary Designer at Freelance / Self-employed
January 1, 2025 - Present
Collaborating with clients in Mexico and abroad on Wayfinding, Architecture & Design.
Experiential Designer at MJMA Architecture & Design
January 1, 2023 - December 31, 2024
Part of the design and wayfinding team, delivering concept drawings, wayfinding studies, and technical drawings across all project phases.
Environmental Spatial Designer at Entro Communication
January 1, 2017 - December 31, 2023
Working on projects in the airport, transportation, museum, education, transit, and workplace sectors. Involved in the creation and design of wayfinding systems, environmental graphics, and exhibit design.
Designer & Program Coordinator at Friends of the Greenbelt Foundation
January 1, 2015 - February 28, 2016
Main Graphic Designer. Responsible for developing cartography, data collection, map-making, and spatial analysis. Program Coordinator for the signage program and the Greenbelt Route website.
Design Assistant at Studio F Minus. Public Art Studio
January 1, 2014 - July 31, 2015
Supported the creation of working drawings, sketches, and building models for public art installations. Handled graphic design of print media for presentations and art proposal submissions.
Interior Designer at Rad Design
January 1, 2014 - April 30, 2014
Managed drawing documentation using AutoCAD and conducted site and furniture surveys. Contributed to business development and marketing initiatives. Participated in IDS 2015 (Interior Design Show).
Architect at Camilo Watanabe
January 1, 2013 - May 31, 2013
Created detailed construction drawings in AutoCAD and developed 3D models for the renovation of a vacation cottage and a family residence in Mexico City.
Graphic Designer at Jane’s Walk Toronto
January 1, 2013 - January 31, 2013
Graphic Designer for the 2013 Toronto event.
Volunteer/Monitoring Projects Coordinator at Raising The Village (RTV), Toronto
January 1, 2013 - December 31, 2013
Monitoring projects for Uganda, Africa.
Festival Stage Carpenter at Ometeotl, Mexico
January 1, 2012 - December 31, 2012
Festival Concert Stage Bamboo Structure construction.
Front Desk / Event Support at Design Exchange (DX), Toronto
January 1, 2009 - December 31, 2009
Front desk and assisting at special events.
Theatre Welcoming at TIFF, Toronto Film Festival
January 1, 2009 - January 31, 2009
Theatre Welcoming.
Carpenter at Un Techo Para mi Pais (A roof for my country), Mexico
January 1, 2009 - December 31, 2009
Wood shelters carpenter.
Multidisciplinary Designer at Freelance
January 1, 2025 - Present
Collaborating with clients in Mexico and Canada on Wayfinding, Architecture & Design.
Designer & Program Coordinator at Friends of the Greenbelt Foundation
January 1, 2016 - March 1, 2017
Main Graphic Designer. Responsible for developing cartography, including data collection, map-making, and spatial analysis. Program Coordinator for the signage program and the Greenbelt Route website.

Education

Bachelor of Architecture (B.Arch) at UNAM (National Autonomous University of Mexico)
January 1, 2008 - December 31, 2013
Continuing Education in Architecture at IPLAN JVS & Ryerson University
January 1, 2015 - December 31, 2015
Interdisciplinary Design Strategy at IwB, George Brown College, Toronto
January 1, 2015 - December 31, 2015
B.Arch at UNAM
January 1, 2008 - January 1, 2013
Continuing Education at Ryerson University
January 1, 2015 - January 1, 2015
Interdisciplinary Design Strategy at IwB, George Brown
January 1, 2015 - January 1, 2015

Qualifications

Ontario Building Code
January 1, 2015 - December 31, 2015
Materials and Methods
January 1, 2015 - December 31, 2015
Building Information Modelling (Revit)
January 1, 2015 - December 31, 2015

Industry Experience

Media & Entertainment, Education, Transportation & Logistics, Non-Profit Organization, Professional Services

Skills

Experience Level