Corazon

Continuation of leadership in strategic operations, client management, and multi-market programme delivery for blue-chip clients. Oversaw high-value campaigns spanning traditional, digital, experiential, and corporate communications, with budgets and multi-market coordination across 15+ markets. Built strategic partnerships and led new service offerings in digital transformation, customer experience, and marketing automation.

Directed strategic operations and client relationships for blue-chip organisations, managing 40+ cross-functional professionals and driving agency growth. Orchestrated large-scale global rebrands and multi-market campaigns, securing significant new business and establishing the agency as a national leader in marketing consultancy. Implemented data-driven approaches and marketing technology to optimize performance across enterprise programmes and international rollouts.

Led comprehensive brand development and multi-channel marketing initiatives, orchestrating large-scale rebrands with stakeholder alignment and seamless implementation. Launched multiple brands from concept to market with strong positioning and go-to-market campaigns. Directed integrated strategies across social media, web presence, and print advertising. Built cross-platform content strategies, optimized messaging for diverse audiences, and drove customer acquisition. Led website development and optimization projects to improve UX and conversions, and produced print materials from brochures to large-format campaigns. Consistently delivered on time and within budget while exceeding KPIs, collaborating with sales, product, and design to ensure cohesive brand experiences and ongoing optimization based on performance analytics.