I am a results-driven marketing leader with a proven track record in brand development, multi-channel campaigns, and cross-functional leadership. I have steered ground-up launches and large-scale rebrands, aligned diverse stakeholders, and consistently delivered initiatives that boost awareness, growth, and market position. I excel in collaborative, internationally focused environments, translating insights into cohesive brand experiences across digital, print, and experiential channels. With hands-on experience across Europe and the UK, I navigate cultural nuances to drive market entry and expansion while maintaining brand integrity and measurable ROI.

I am a results-driven marketing leader with a proven track record in brand development, multi-channel campaigns, and cross-functional leadership. I have steered ground-up launches and large-scale rebrands, aligned diverse stakeholders, and consistently delivered initiatives that boost awareness, growth, and market position. I excel in collaborative, internationally focused environments, translating insights into cohesive brand experiences across digital, print, and experiential channels. With hands-on experience across Europe and the UK, I navigate cultural nuances to drive market entry and expansion while maintaining brand integrity and measurable ROI.

Available to hire

I am a results-driven marketing leader with a proven track record in brand development, multi-channel campaigns, and cross-functional leadership. I have steered ground-up launches and large-scale rebrands, aligned diverse stakeholders, and consistently delivered initiatives that boost awareness, growth, and market position.

I excel in collaborative, internationally focused environments, translating insights into cohesive brand experiences across digital, print, and experiential channels. With hands-on experience across Europe and the UK, I navigate cultural nuances to drive market entry and expansion while maintaining brand integrity and measurable ROI.

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Work Experience

Marketing Manager UK at H.W Kaufman
August 2, 2021 - September 4, 2023
Led comprehensive brand development and multi-channel marketing initiatives, orchestrating large-scale rebrands with stakeholder alignment and seamless implementation. Launched multiple brands from concept to market with strong positioning and go-to-market campaigns. Directed integrated strategies across social media, web presence, and print advertising. Built cross-platform content strategies, optimized messaging for diverse audiences, and drove customer acquisition. Led website development and optimization projects to improve UX and conversions, and produced print materials from brochures to large-format campaigns. Consistently delivered on time and within budget while exceeding KPIs, collaborating with sales, product, and design to ensure cohesive brand experiences and ongoing optimization based on performance analytics.
Brand Manager at Frame
May 30, 2016 - July 2, 2021
Managed brand development for 25+ clients across local startups to international corporations, launching brands in new UK markets and adapting messaging for European and American markets. Built long-term client relationships with high retention and steady account growth. Led cross-cultural marketing initiatives and 360-degree campaigns across digital, print, outdoor, and experiential channels, ensuring consistent brand architecture and market differentiation.
Marketing Director at Aybe+
September 18, 2023 - September 8, 2025
Directed strategic operations and client relationships for blue-chip organisations, managing 40+ cross-functional professionals and driving agency growth. Orchestrated large-scale global rebrands and multi-market campaigns, securing significant new business and establishing the agency as a national leader in marketing consultancy. Implemented data-driven approaches and marketing technology to optimize performance across enterprise programmes and international rollouts.
Marketing Director at Aybe+
September 1, 2025 - September 4, 2025
Continuation of leadership in strategic operations, client management, and multi-market programme delivery for blue-chip clients. Oversaw high-value campaigns spanning traditional, digital, experiential, and corporate communications, with budgets and multi-market coordination across 15+ markets. Built strategic partnerships and led new service offerings in digital transformation, customer experience, and marketing automation.

Education

Digital & Print Marketing at University of Bath
September 21, 2015 - September 4, 2018

Qualifications

Adobe Certified for multiple applications
September 4, 2025 - September 4, 2025

Industry Experience

Energy & Utilities, Financial Services, Manufacturing, Consumer Goods, Real Estate & Construction, Computers & Electronics, Healthcare, Software & Internet, Retail, Professional Services