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I’m a Marketing & Communications Manager specialising in B2B SaaS, with a strong focus on lead generation, content strategy, and sales enablement. I’ve led end-to-end marketing functions, driving brand growth and pipeline performance through targeted campaigns, strategic storytelling, and close alignment with sales. My experience spans content marketing, digital strategy, event management, and partner marketing, with a track record of building strong brand presence and delivering measurable commercial results. Key areas of expertise: • B2B SaaS Marketing • Demand & Lead Generation • Content Strategy & Storytelling • Sales Enablement • Event & Campaign Management • HubSpot & CRM optimisation Open to opportunities in marketing leadership, SaaS, and growth focused roles.…I’m a Marketing & Communications Manager specialising in B2B SaaS, with a strong focus on lead generation, content strategy, and sales enablement. I’ve led end-to-end marketing functions, driving brand growth and pipeline performance through targeted campaigns, strategic storytelling, and close alignment with sales. My experience spans content marketing, digital strategy, event management, and partner marketing, with a track record of building strong brand presence and delivering measurable commercial results. Key areas of expertise: • B2B SaaS Marketing • Demand & Lead Generation • Content Strategy & Storytelling • Sales Enablement • Event & Campaign Management • HubSpot & CRM optimisation Open to opportunities in marketing leadership, SaaS, and growth focused roles.

Ciara Baylan

Copywriter, Brand Strategist, Marketing Strategist, +4

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I’m a Marketing & Communications Manager specialising in B2B SaaS, with a strong focus on lead generation, content strategy, and sales enablement. I’ve led end-to-end marketing functions, driving brand growth and pipeline performance through targeted campaigns, strategic storytelling, and close alignment with sales. My experience spans content marketing, digital strategy, event management, and partner marketing, with a track record of building strong brand presence and delivering measurable commercial results. Key areas of expertise: • B2B SaaS Marketing • Demand & Lead Generation • Content Strategy & Storytelling • Sales Enablement • Event & Campaign Management • HubSpot & CRM optimisation Open to opportunities in marketing leadership, SaaS, and growth focused roles.…I’m a Marketing & Communications Manager specialising in B2B SaaS, with a strong focus on lead generation, content strategy, and sales enablement. I’ve led end-to-end marketing functions, driving brand growth and pipeline performance through targeted campaigns, strategic storytelling, and close alignment with sales. My experience spans content marketing, digital strategy, event management, and partner marketing, with a track record of building strong brand presence and delivering measurable commercial results. Key areas of expertise: • B2B SaaS Marketing • Demand & Lead Generation • Content Strategy & Storytelling • Sales Enablement • Event & Campaign Management • HubSpot & CRM optimisation Open to opportunities in marketing leadership, SaaS, and growth focused roles.

Available to hire

I’m a Marketing & Communications Manager specialising in B2B SaaS, with a strong focus on lead generation, content strategy, and sales enablement.

I’ve led end-to-end marketing functions, driving brand growth and pipeline performance through targeted campaigns, strategic storytelling, and close alignment with sales.

My experience spans content marketing, digital strategy, event management, and partner marketing, with a track record of building strong brand presence and delivering measurable commercial results.

Key areas of expertise:
• B2B SaaS Marketing
• Demand & Lead Generation
• Content Strategy & Storytelling
• Sales Enablement
• Event & Campaign Management
• HubSpot & CRM optimisation

Open to opportunities in marketing leadership, SaaS, and growth focused roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

PR Marketing Manager / Manager of The Heating Installer Awards and The Plumber Awards at Career Break Refresh

October 1, 2025 - April 1, 2026

Led PR and marketing activities for the agency, including website content, promotional materials, and representation at PR/marketing industry events. Promoted agency services to prospective clients to strengthen brand visibility. Managed and delivered the Heating Installer Awards and The Plumber Awards, overseeing campaign planning to event execution. Drove award entries through targeted promotion and installer engagement, supported submissions, secured and managed sponsorships (20 sponsor clients), and provided sponsors with tailored PR packages to maximise visibility and ROI.

Marketing Manager at Marketing agency specialising in the built environment

August 1, 2025 - October 1, 2025

Led marketing activities for the agency, including website content management, creation of promotional materials, and representation at PR/marketing industry events. Promoted agency services to prospective clients to build brand awareness and visibility within target sectors. Managed and delivered the Heating Installer and The Plumber Awards from planning to event execution. Drove award entries through targeted promotion and installer engagement, secured and maintained sponsorships with 20 sponsor clients, and delivered tailored PR packages to maximise sponsor ROI.

Marketing & Communications Manager at OneTouch Health

April 1, 2021 - August 1, 2025

Led the marketing function for the SaaS health-tech group, including rebranding and integration of three acquired businesses. Developed and executed content-led campaigns, oversaw digital marketing and events, and built cross-functional alignment with sales. Positioned the brand as a trusted industry partner through engaging storytelling and stakeholder relationships. Created customer stories, thought leadership, email campaigns, blog posts, and social content; produced sales enablement materials; maintained consistent messaging across brands. Managed external agencies for SEO, PPC, and graphic design, coordinated campaign input with compliance and product teams, and oversaw budgets. Achieved a 40% year-over-year increase in qualified leads through multi-channel campaigns and strategic sales enablement.

Marketing Lead at Marketing agency specialising in the built environment

August 1, 2025 - October 1, 2025

Led agency marketing activities, including website management, promotional material creation, and representation at PR/marketing industry events. Promoted agency services to prospective clients to strengthen brand visibility in target sectors. Managed and delivered the Heating Installer Awards and The Plumber Awards from planning through execution. Drove sponsor engagement, securing sponsorships with around 20 sponsor clients and delivering tailored PR packages.