Charlotte Plummer

Led end-to-end design and development of new product packaging, from concept through to production. Defined colour palettes, logo design, and visual systems for new product ranges. Developed and presented brand and campaign concepts across packaging, retail, and experiential touchpoints. Created brand identity and spatial concepts informing the ongoing development of a KAILO café and smoothie bar. Collaborated with the host venue’s marketing team to present campaign and activation ideas supporting launch initiatives. Researched and selected packaging materials, balancing brand positioning, durability, and product requirements. Liaised directly with packaging manufacturers to request quotes, assess costings, and coordinate orders. Worked closely with product suppliers to review detailed specifications and manage compliance checklists. Prepared print-ready artwork and managed revisions across multiple SKUs. Supported creative adaptation of brand assets for international retail use (Du

Led end-to-end design and development of new product packaging, from concept through to production. Defined colour palettes, logo design, and visual systems for new product ranges. Developed and presented brand and campaign concepts across packaging, retail, and experiential touchpoints. Created brand identity and spatial concepts informing the ongoing development of a KAILO café and smoothie bar. Collaborated with the host venue’s marketing team to present campaign and activation ideas supporting launch initiatives. Researched and selected packaging materials balancing brand positioning, durability, and product requirements. Liaised directly with packaging manufacturers to request quotes, assess costings, and coordinate orders. Worked closely with product suppliers to review detailed specifications and manage compliance checklists. Prepared print-ready artwork and managed revisions across multiple SKUs. Supported creative adaptation of brand assets for international retail use (Dub

Supported branding, packaging, and marketing initiatives across the KAILO group. Assisted with creative ideation, research, and campaign concept development. Supported artwork updates, file preparation, and version control. Assisted with creative delivery for the 2025 KAILO Summit in partnership with goop.