Available to hire
I am a results-driven digital marketing specialist with 4+ years of hands-on experience in performance marketing, paid media, campaign management, and SEO content strategy. I have built data infrastructure to improve lead quality measurement at scale, including designing a custom Activated Lead Quality framework at Iran’s largest food delivery platform.
Recently relocated to Vienna, I bring international experience and a data-first approach to growth. I am proficient in Google Ads, Meta Ads, GA4, and GTM, with a proven ability to optimize budgets and drive meaningful results across B2B and B2C campaigns.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Persian
Fluent
English
Fluent
German
Beginner
Work Experience
Social Media Manager at INNOBASE
July 1, 2025 - January 1, 2026Owned end-to-end social media strategy across Instagram and LinkedIn; built and maintained a structured content calendar; produced creative assets aligned with brand positioning and quarterly campaign objectives. Planned and executed paid social campaigns on Instagram and LinkedIn, managing targeting, budgets, and performance reporting.
Digital Marketing Specialist at Snapp Food
October 1, 2024 - May 1, 2025Designed and introduced an Activated Lead Quality scoring framework to track vendor behavior post-onboarding, enabling the team to distinguish high-value leads from low-engagement ones. Rebalanced budget allocation to favor sources with engaged vendors; designed and optimized B2B lead generation campaigns on Google Ads and local ad networks with ongoing A/B testing; executed ECRM SMS campaigns across onboarding, activation, and retention stages.
Freelance Digital Marketing Specialist at Multiple Clients
December 1, 2023 - October 1, 2024Managed performance marketing campaigns (Google Ads, local ad networks) focused on lead generation and CRO; handled social media management for LinkedIn, Instagram, and Facebook with content planning, publishing schedules, and monthly performance reporting.
Digital Marketing Specialist at Parspack
August 1, 2021 - December 1, 2023Grew total organic website traffic by ~50% over two years with pillar-based SEO content strategy, keyword research, and editorial planning; secured and maintained #1 Google rankings for high-intent keywords; led a team of content creators using Jira; drove social media audience growth from 20K to 50K followers; developed and owned content strategy and editorial calendar; managed end-to-end content production with coordinating shoots and editing.
Content Creator at Ostadbank
June 1, 2020 - August 1, 2021Produced articles and digital content assets to drive audience growth and engagement across owned channels; hosted live sessions and collaborated with internal teams to deliver timely, relevant content aligned with brand objectives.
Education
M.A. at Tarbiat Modares University, Tehran
January 1, 2018 - January 1, 2021B.Sc. at Malayer University
January 1, 2012 - January 1, 2016Qualifications
Advertising with Meta
January 11, 2030 - April 21, 2026Marketing Analytics Foundation
January 11, 2030 - April 21, 2026Performance Marketing Bootcamp
October 1, 2024 - December 31, 2024Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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