Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a Social Media Manager with a proven track record of building tech audiences from scratch—10.8K followers and 49M organic views in 10 months at Lingo.dev, with zero ad spend. Across all platforms, I've generated over 150M impressions entirely through organic content. I understand developer culture from the inside as a hobbyist programmer, which is why my content resonates with engineers rather than just reaching them. I landed my most recent role through in-bound: a tech CEO found my personal account and reached out directly. I focus on authentic, community-driven content that aligns with engineering realities and product goals.…I'm a Social Media Manager with a proven track record of building tech audiences from scratch—10.8K followers and 49M organic views in 10 months at Lingo.dev, with zero ad spend. Across all platforms, I've generated over 150M impressions entirely through organic content. I understand developer culture from the inside as a hobbyist programmer, which is why my content resonates with engineers rather than just reaching them. I landed my most recent role through in-bound: a tech CEO found my personal account and reached out directly. I focus on authentic, community-driven content that aligns with engineering realities and product goals.

Ryan Els

Social Media Manager, Content Creator, Video Editor, +1





I'm a Social Media Manager with a proven track record of building tech audiences from scratch—10.8K followers and 49M organic views in 10 months at Lingo.dev, with zero ad spend. Across all platforms, I've generated over 150M impressions entirely through organic content. I understand developer culture from the inside as a hobbyist programmer, which is why my content resonates with engineers rather than just reaching them. I landed my most recent role through in-bound: a tech CEO found my personal account and reached out directly. I focus on authentic, community-driven content that aligns with engineering realities and product goals.…I'm a Social Media Manager with a proven track record of building tech audiences from scratch—10.8K followers and 49M organic views in 10 months at Lingo.dev, with zero ad spend. Across all platforms, I've generated over 150M impressions entirely through organic content. I understand developer culture from the inside as a hobbyist programmer, which is why my content resonates with engineers rather than just reaching them. I landed my most recent role through in-bound: a tech CEO found my personal account and reached out directly. I focus on authentic, community-driven content that aligns with engineering realities and product goals.

Available to hire

I’m a Social Media Manager with a proven track record of building tech audiences from scratch—10.8K followers and 49M organic views in 10 months at Lingo.dev, with zero ad spend. Across all platforms, I’ve generated over 150M impressions entirely through organic content. I understand developer culture from the inside as a hobbyist programmer, which is why my content resonates with engineers rather than just reaching them.

I landed my most recent role through in-bound: a tech CEO found my personal account and reached out directly. I focus on authentic, community-driven content that aligns with engineering realities and product goals.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Lingo.dev

May 1, 2025 - March 1, 2026

Grow the company's X (Twitter) account from zero to 10.8K followers and 49.2M organic views in 10 months; created viral technical content, expanded presence to Threads; managed content distribution across Facebook, Instagram, YouTube, and TikTok; built authentic, engineer-focused community interactions, improving engagement and brand credibility.

Technical Content Creator at Personal Brand (X)

January 1, 2024 - Present

Grew a tech-focused X account to 18K+ followers and 110M+ impressions; produced viral content centered on engineering debates; built trust with developers as a peer rather than a marketer; led to an inbound job opportunity from a tech CEO.

Sergeant at South African Police Service (SAPS)

January 1, 2002 - January 1, 2015

Served 13 years in high-pressure situations, managing complex interpersonal dynamics and public-facing community relations.

Armed Response Officer at Security Industry

January 1, 2017 - January 1, 2025

Maintained strict operational standards and evidence-based reporting over 7+ years, building a foundation in understanding how communities behave—skills that inform digital audience building and engagement strategies.