I believe diversity is the beauty of life. With over 11 years of experience in various design disciplines, I thrive in collaborative environments where creativity and innovation can flourish. My journey has taken me through different industries, allowing me to develop a unique perspective on design and user experience.

Choco Goh Xin Yi

I believe diversity is the beauty of life. With over 11 years of experience in various design disciplines, I thrive in collaborative environments where creativity and innovation can flourish. My journey has taken me through different industries, allowing me to develop a unique perspective on design and user experience.

Available to hire

I believe diversity is the beauty of life. With over 11 years of experience in various design disciplines, I thrive in collaborative environments where creativity and innovation can flourish. My journey has taken me through different industries, allowing me to develop a unique perspective on design and user experience.

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Experience Level

Expert
Expert

Language

English
Fluent
Chinese
Advanced
Malay
Intermediate
Chinese
Intermediate
Chinese
Advanced

Work Experience

Experience Design Team Lead & Consultant at Accenture
January 1, 2021 - December 31, 2023
Providing leadership input to the team and executing complex projects that craft successful experiences through art direction, brand experience design, service design, customer experience design, digital product design, UI UX design, visual design and design research.
Experience Designer & Senior Analyst at Accenture
January 1, 2020 - December 31, 2021
Executing complex projects for clients across multiple industries and producing deliverables successfully. Providing strategic analytics-driven digital strategy consulting to clients.
Freelance Creative at Self-Employed
January 1, 2018 - December 31, 2020
Worked as a full-time freelancer with experiences working as a Brand Strategist & Consultant, Creative Director, Art Director, Researcher, Project Manager, Campaign Planner, Designer, Curator.
Senior Graphic Designer & Photography Specialist at Sfaera Marketing
January 1, 2017 - December 31, 2018
Led the creative team, developed project timelines, and managed junior designers while focusing on VR, Virtual Tour and Social Media Marketing.
Graphic Designer at Joe Sidek Productions
January 1, 2015 - December 31, 2016
Responsible for various graphic design works, web design, event planning, and executing marketing campaigns.

Education

Diploma in Graphic & Multimedia Design at Equator College of Arts and Design, Malaysia
January 1, 2015 - December 31, 2015
Fundamental in Arts and Design at Equator College of Arts and Design, Malaysia
January 1, 2012 - December 31, 2012

Qualifications

SPM/MCE: 10 subjects scored “A”
January 1, 2011 - December 31, 2011

Industry Experience

Media & Entertainment, Professional Services