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Hi, I’m Cristina Maria Pop. I’m a Junior Digital Marketing Manager blending user acquisition with a technical foundation in e-commerce operations. I currently oversee multi-channel campaigns across 8 markets with monthly budgets of £50K–£100K, prioritizing lead quality and data-driven growth. My hands-on experience in technical optimization and user acquisition allows me to approach growth challenges from both a marketing and technical perspective, collaborating with cross-functional teams and partners to expand reach and maximize affiliate revenue.…Hi, I’m Cristina Maria Pop. I’m a Junior Digital Marketing Manager blending user acquisition with a technical foundation in e-commerce operations. I currently oversee multi-channel campaigns across 8 markets with monthly budgets of £50K–£100K, prioritizing lead quality and data-driven growth. My hands-on experience in technical optimization and user acquisition allows me to approach growth challenges from both a marketing and technical perspective, collaborating with cross-functional teams and partners to expand reach and maximize affiliate revenue.

Cristina Maria Pop

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Cristina Maria Pop. I’m a Junior Digital Marketing Manager blending user acquisition with a technical foundation in e-commerce operations. I currently oversee multi-channel campaigns across 8 markets with monthly budgets of £50K–£100K, prioritizing lead quality and data-driven growth. My hands-on experience in technical optimization and user acquisition allows me to approach growth challenges from both a marketing and technical perspective, collaborating with cross-functional teams and partners to expand reach and maximize affiliate revenue.…Hi, I’m Cristina Maria Pop. I’m a Junior Digital Marketing Manager blending user acquisition with a technical foundation in e-commerce operations. I currently oversee multi-channel campaigns across 8 markets with monthly budgets of £50K–£100K, prioritizing lead quality and data-driven growth. My hands-on experience in technical optimization and user acquisition allows me to approach growth challenges from both a marketing and technical perspective, collaborating with cross-functional teams and partners to expand reach and maximize affiliate revenue.

Available to hire

Hi, I’m Cristina Maria Pop. I’m a Junior Digital Marketing Manager blending user acquisition with a technical foundation in e-commerce operations. I currently oversee multi-channel campaigns across 8 markets with monthly budgets of £50K–£100K, prioritizing lead quality and data-driven growth.

My hands-on experience in technical optimization and user acquisition allows me to approach growth challenges from both a marketing and technical perspective, collaborating with cross-functional teams and partners to expand reach and maximize affiliate revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Italian

Beginner

Work Experience

Junior Digital Marketing Manager at Toluna

August 4, 2025 - Present

Planning and managing multi-channel digital recruitment campaigns across 8 markets with monthly budgets of £50K-£100K; oversee affiliate and co-registration programs; optimize Google Ads; coordinate with in-house Meta advertising team; identify and test new channels and strategic partnerships; direct internal monetization by offering brand offers and targeted email campaigns to drive affiliate commission revenue; draft creative briefs for multi-platform ad campaigns; manage month-end reporting by aggregating lead data into Power BI-ready datasets and performing financial accrual reconciliation; analyze campaign performance using A/B testing; provide reporting and actionable insights to stakeholders.

E-commerce Specialist at Steelcase

May 2, 2023 - August 1, 2025

Assisted with Shopify theme and app customization across 6 e-shops (HTML, CSS, Figma) to support UI/UX updates for 10+ landing pages; supported integration of third-party tools within the Shopify ecosystem; optimized on-page and technical SEO; resolved 100+ 404 errors and refreshed low-performing content to increase search visibility; monitored digital performance with Google Analytics and Search Console; analyzed lead data and site trends in Excel to support data-driven marketing decisions; conducted QA testing and incident resolution; identified opportunities for process improvement aligned with digital marketing and business goals.

European Funds Consultant – Internship at Goodwill Consulting

November 7, 2022 - January 9, 2023

Developed expertise regarding EU funding and how different funding programs can be implemented in Romania; utilized advanced Excel functions for invoicing, project budget allocation, eligibility value, and client contribution, ensuring accurate financial reporting and compliance with funding requirements.