I’m Dahlia Stroud, a commercial leader who partners with organisations to align people, processes and priorities, helping teams build consistent ways of working and embed practical behaviours that enable performance and inclusion. My work strengthens day-to-day communication, leadership and cross-functional collaboration so organisations can deliver clearer decisions, stronger execution and sustainable commercial results.
With experience across retail, wholesale and digital channels, I’ve led major retailer–supplier relationships, steered large-scale transformations, and shaped propositions for new markets. I’ve held leadership roles at ASDA and Co‑op and collaborated with Nestlé, Tesco and Sainsbury’s, among others. I’m a Chartered Manager and board member of Leeds Jewish Housing Association, and I host the ‘Stressed But Well Dressed’ podcast exploring clothing, confidence and mindset.
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