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I'm Alexandra Osorio, founder of OSO Creative Studio and a brand creative & operations leader based in Portland, Oregon. I blend creative direction with brand strategy, delivering end-to-end identity systems, campaign concepts, and scalable operational processes for healthcare tech, fragrance, fashion, and lifestyle brands. With a background in food and product photography and editorial work for Better Homes & Gardens, The Spruce Eats, and Crate & Barrel, I translate vision into execution without sacrificing strategy or detail. I build and maintain public-facing portfolios and client channels, manage multi-project timelines, and align creative output with business goals.…I'm Alexandra Osorio, founder of OSO Creative Studio and a brand creative & operations leader based in Portland, Oregon. I blend creative direction with brand strategy, delivering end-to-end identity systems, campaign concepts, and scalable operational processes for healthcare tech, fragrance, fashion, and lifestyle brands. With a background in food and product photography and editorial work for Better Homes & Gardens, The Spruce Eats, and Crate & Barrel, I translate vision into execution without sacrificing strategy or detail. I build and maintain public-facing portfolios and client channels, manage multi-project timelines, and align creative output with business goals.

Alexandra Osorio

Creative Director, Brand Strategist, Designer, +2

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I'm Alexandra Osorio, founder of OSO Creative Studio and a brand creative & operations leader based in Portland, Oregon. I blend creative direction with brand strategy, delivering end-to-end identity systems, campaign concepts, and scalable operational processes for healthcare tech, fragrance, fashion, and lifestyle brands. With a background in food and product photography and editorial work for Better Homes & Gardens, The Spruce Eats, and Crate & Barrel, I translate vision into execution without sacrificing strategy or detail. I build and maintain public-facing portfolios and client channels, manage multi-project timelines, and align creative output with business goals.…I'm Alexandra Osorio, founder of OSO Creative Studio and a brand creative & operations leader based in Portland, Oregon. I blend creative direction with brand strategy, delivering end-to-end identity systems, campaign concepts, and scalable operational processes for healthcare tech, fragrance, fashion, and lifestyle brands. With a background in food and product photography and editorial work for Better Homes & Gardens, The Spruce Eats, and Crate & Barrel, I translate vision into execution without sacrificing strategy or detail. I build and maintain public-facing portfolios and client channels, manage multi-project timelines, and align creative output with business goals.

Available to hire

I’m Alexandra Osorio, founder of OSO Creative Studio and a brand creative & operations leader based in Portland, Oregon. I blend creative direction with brand strategy, delivering end-to-end identity systems, campaign concepts, and scalable operational processes for healthcare tech, fragrance, fashion, and lifestyle brands.

With a background in food and product photography and editorial work for Better Homes & Gardens, The Spruce Eats, and Crate & Barrel, I translate vision into execution without sacrificing strategy or detail. I build and maintain public-facing portfolios and client channels, manage multi-project timelines, and align creative output with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Creative Director at OSO Creative Studio

January 1, 2023 - Present

Concepted and executed full brand identity systems across healthcare tech, fragrance, fashion, and lifestyle — from discovery through final deliverables including visual identity, typography, color systems, and campaign direction. Styled, photographed, and retouched product and food imagery for editorial and commercial clients including Better Homes & Gardens, The Spruce Eats, and Crate & Barrel. Art directed photo shoots from concept through post-production: mood boards, set styling, lighting direction, and final edit. Developed brand voice and messaging frameworks — manifesto to copy, social to email; created social media content for brands including Sol de Janeiro. Managed all client relationships, project scoping, timelines, and delivery independently across multiple concurrent projects with distinct stakeholders and briefs.

Operations Manager at MoraTech Systems

December 1, 2020 - December 1, 2023

Oversaw all company operations from startup through active service delivery: entity registration, process documentation, payroll, and financial administration. Managed client outreach strategy, marketing materials, and brand communications across multiple accounts. Managed budget tracking across multiple accounts and directed recruiting end-to-end, including vendor and contractor relationships. Directed recruiting end-to-end and managed all vendor and contractor relationships.

Senior Executive Assistant at Universal Roof & Contracting / Mellick Group

February 1, 2018 - August 1, 2020

Established administrative and creative infrastructure for a new property inspections division while maintaining executive scheduling, correspondence, and office operations. Spearheaded planning and full execution of large-scale annual company events — concept, visual design, vendor coordination, and on-site direction. Streamlined A/R and A/P accounting processes for the inspections division using QuickBooks PRO. Collaborated with legal counsel through a full corporate restructure of 4 separate business entities; tracked all deposition notices and prepared court documents.

Front Desk Supervisor at Vision Source / Invision/VHI

January 1, 2016 - January 1, 2018

Managed scheduling, insurance authorizations, and medical device procurement in a high-volume medical office serving Division of Blind Service patients. Built and documented processes for appointment scheduling, retail sales, and insurance-based orders; trained new hires and supported onboarding.