Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Brand Marketing Manager at GolfRoots LLC
May 1, 2024 - May 1, 2025Built and managed a multi-platform content engine across Meta, TikTok, and YouTube developing recurring series that drove audience engagement and brand awareness. Created Klaviyo email marketing infrastructure from scratch: designed campaign templates, set up A/B subject line testing, and scaled send cadence to 3x/week. Produced and coordinated the GolfRoots Social, a free monthly golf community event (Apr–Nov) at Golf Ranch Richardson securing brand sponsorships and building the event RSVP landing page. Developed a LinkedIn content strategy targeting head golf professionals to support trade-in event business development. Led hiring processes for Content Operations Manager and Social Media Intern, including interview guide development and candidate evaluation.
Social Media Manager at Sneaker Politics
December 1, 2023 - April 1, 2025Developed and execute social media strategies to increase brand awareness, engagement, and conversions across various platforms. Create and curate compelling content, including graphics, videos, and written copy, tailored to the target audience and platform best practices. Monitor and analyze social media metrics and trends to optimize performance, identify growth opportunities, and report on key insights to stakeholders. Engage with followers, respond to comments and messages, and foster community interaction to enhance brand loyalty and customer satisfaction.
Marketing Assistant at Sandoitchi
June 1, 2023 - PresentDeveloped and executed marketing strategies to drive foot traffic and increase brand awareness for Sandoitchi brick and mortar location. Collaborate with the team to create engaging in-store experiences and promotions to enhance customer satisfaction and loyalty. Lead marketing efforts for Sandoitchi’s participation in State Fair events and activations. Managed comprehensive influencer marketing programs, from identification to relationship nurturing, amplifying brand visibility across social platforms.
Account Executive at TPN
February 1, 2023 - October 1, 2023Gain a solid grasp of digital marketing, retail promotional tactics, and shopper marketing. Played a pivotal role in connecting clients with the creative team, enabling effective client communication, directing project execution, and assuming ownership of specific projects. Handled financial management including estimates, quotes, cost tracking, and invoices.
Account Executive at Recreation Dallas
April 1, 2022 - January 1, 2023Provided essential communication between clients and agency, ensuring successful campaigns that supported client goals. Developed and implemented dynamic marketing strategies for numerous accounts, integrating both digital and social media elements. Successfully pitched initiatives to clients while refining projects internally before presenting the finished products. Built strong relationships with both clients and internal teams while guiding projects strategically and providing creative insight.
Assistant Account Executive at Recreation Dallas
March 1, 2021 - April 1, 2022Developed and executed strategic social media campaigns that engaged and authentically spoke to the brand’s target audience. Performed weekly check-ins with existing account holders to ensure needs were met. Established internal and external expectations, served as the liaison for agency teams regarding information sharing, prioritizing tasks, scheduling meetings, and maintaining clear communications.
Social Media Academy Participant at Agency Habitat
June 1, 2022 - August 1, 2022The Social Media Academy was a 10-week program where I furthered my professional growth, learning from industry experts in areas including Social Media Management, Strategy, Reporting/Data, Paid Media Planning and Management, and Content Creation. During the program my team created a paid TikTok strategy for Low Town Studios, which yielded a 20% increase in followers, 457 account visits, and over 200k impressions.
Product Specialist at Apple
July 1, 2017 - February 1, 2021Leveraged my strong interest in technology and aptitude for learning new product features to deliver exceptional customer experiences in a demanding environment. Communicated comfortably with small groups and individual customers while providing information on Apple products and services. Generated leads for the Apple business team to create business accounts for local business owners. Received recognition for increasing awareness for Apple business services and was offered a position at Recreation Dallas after meeting, assisting, and growing a successful relationship with the owners.
Account Services Intern at Alpha Business Images
May 1, 2019 - August 1, 2019Developed/presented creative strategies, estimates, and production schedules, performed brand research, acted as community partnership liaison.
Volunteer at Homeless Coalition of Dallas
January 1, 2010 - PresentVolunteer experience supporting community initiatives in Dallas.
Education
Associate in Arts at Mountain View Community College
August 1, 2014 - August 1, 2016Bachelor of Business Administration in Marketing/Management at The University of Texas at Arlington
August 1, 2016 - December 1, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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