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Hi, I’m Ashley Genest. I’m a marketing professional with a passion for helping companies understand their target markets, collect and analyze customer insights, and deliver marketing support to drive revenue growth and market expansion. I thrive at market research, product marketing, PR, social media, events, and strategic marketing plans. I’m digitally fluent and curious about what customers need, and I enjoy developing products that meet those needs. I’m an analytical thinker who blends target audience research with brand strategy to build highly effective campaigns, and I’m an organized collaborator who keeps stakeholders aligned and engaged.…Hi, I’m Ashley Genest. I’m a marketing professional with a passion for helping companies understand their target markets, collect and analyze customer insights, and deliver marketing support to drive revenue growth and market expansion. I thrive at market research, product marketing, PR, social media, events, and strategic marketing plans. I’m digitally fluent and curious about what customers need, and I enjoy developing products that meet those needs. I’m an analytical thinker who blends target audience research with brand strategy to build highly effective campaigns, and I’m an organized collaborator who keeps stakeholders aligned and engaged.

Ashley Genest

Marketing Strategist, Brand Strategist, Content Creator, +2

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Hi, I’m Ashley Genest. I’m a marketing professional with a passion for helping companies understand their target markets, collect and analyze customer insights, and deliver marketing support to drive revenue growth and market expansion. I thrive at market research, product marketing, PR, social media, events, and strategic marketing plans. I’m digitally fluent and curious about what customers need, and I enjoy developing products that meet those needs. I’m an analytical thinker who blends target audience research with brand strategy to build highly effective campaigns, and I’m an organized collaborator who keeps stakeholders aligned and engaged.…Hi, I’m Ashley Genest. I’m a marketing professional with a passion for helping companies understand their target markets, collect and analyze customer insights, and deliver marketing support to drive revenue growth and market expansion. I thrive at market research, product marketing, PR, social media, events, and strategic marketing plans. I’m digitally fluent and curious about what customers need, and I enjoy developing products that meet those needs. I’m an analytical thinker who blends target audience research with brand strategy to build highly effective campaigns, and I’m an organized collaborator who keeps stakeholders aligned and engaged.

Available to hire

Hi, I’m Ashley Genest. I’m a marketing professional with a passion for helping companies understand their target markets, collect and analyze customer insights, and deliver marketing support to drive revenue growth and market expansion.

I thrive at market research, product marketing, PR, social media, events, and strategic marketing plans. I’m digitally fluent and curious about what customers need, and I enjoy developing products that meet those needs. I’m an analytical thinker who blends target audience research with brand strategy to build highly effective campaigns, and I’m an organized collaborator who keeps stakeholders aligned and engaged.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Stormalong Cider

January 1, 2019 - March 1, 2024

Led brand marketing and growth strategy for a fast-growing craft cider company, overseeing brand positioning, product launches, content, events, and digital engagement. Developed integrated campaigns, product positioning and go-to-market strategies for seasonal and flagship ciders, boosting brand visibility, retail presence and regional distribution. Created and managed the social strategy across Instagram, X, Facebook, LinkedIn, YouTube and Google+. Drove digital engagement with customers and influencers, achieving a 775% increase in followers over five years on a limited marketing budget. Directed content creation and PR, securing coverage in major beverage and lifestyle outlets. Produced photo, video and website content to support marketing and e-commerce; managed direct-to-consumer channels and customer experience. Launched the Rare Apple Club, a biannual direct-to-consumer initiative to boost engagement and recurring revenue. Oversaw events and field promotions, and collaborated w

Senior Account Executive at InkHouse Media + Marketing

July 1, 2017 - June 30, 2018

Led strategic planning for agency clients, overseeing marketing plans, media, social media and communications planning for critical projects. Managed competitive product- and brand-level research to identify opportunities and white space, guiding product messaging. Developed product positioning, go-to-market launch plans, and marketing support for product initiatives in collaboration with client product teams. Regularly built strategies for brand and product-level content that connected with leads, customers and influencers through unique value propositions and digital storytelling. Developed overall social strategy and managed platforms; tracked and presented account metrics and analytics to support client goals at brand and campaign level, including KPIs for media coverage and share of voice.

Account Executive at InkHouse Media + Marketing

June 1, 2015 - July 1, 2017

Promoted to lead client programs; oversaw strategy and execution for brand/product communications, media planning and digital marketing. Conducted audience research, competitive analysis and market trends to inform campaigns. Built go-to-market plans and content that connected with leads and influencers. Worked with client product teams to deliver marketing support for product initiatives and launches. Developed social media strategies and measured outcomes with KPIs (media coverage, share of voice, engagement). Leveraged analytics to identify opportunities for ROI improvement.

Assistant Account Executive at InkHouse Media + Marketing

February 1, 2014 - June 1, 2015

Promoted through early roles; supported account teams by coordinating campaigns, researching audiences, and drafting communications. Assisted with content development for brand and product initiatives and contributed to social media planning and reporting. Prepared client performance analyses and presentations highlighting results and optimization opportunities.

Account Coordinator at InkHouse Media + Marketing

January 1, 2013 - February 1, 2014

Supported the account management team with campaign coordination, campaign reporting, and media tracking. Gained experience in client communications, measurement, and cross-functional collaboration.

Communications & Marketing Analyst at nsight2day

November 1, 2011 - January 31, 2013

Built content strategies, business development plans and marketing campaigns for external clients and in-house initiatives including a new social loyalty program. Conducted in-market research to align product with customer needs and contributed to product direction and overall brand strategy. Produced on-brand daily content for client social accounts and supported business development initiatives to grow engagement and university outreach. Researched potential clients and prepared content for pitches highlighting partnership opportunities while providing overall customer and sales support.

Research & Business Development Intern at Altus Marketing and Management

May 1, 2011 - October 31, 2011

Delivered market analysis for clients to understand target customers and effective platforms/campaigns. Devised activation ideas for engaging desired consumers, including helping KangaROOS with a retail launch. Assisted with target market research, product marketing and events for consumer products, charitable foundations, and public figures; facilitated PR outreach to ensure brand visibility.

Research & Business Development Intern at Altus Marketing and Management

May 1, 2009 - August 31, 2009

Delivered market analysis for clients to understand target customers and effective platforms/campaigns. Devised activation vehicles for engaging desired consumers, including helping KangaROOS with a retail launch. Assisted with target market research, product marketing and events for consumer products and public figures; facilitated PR outreach and initiatives to raise brand awareness.

Account Management Intern (John Hancock Financial) at Hill Holiday

May 1, 2010 - August 31, 2010

Conducted customer analysis to inform targeting strategies and messaging. Supported the account management team, evaluated stakeholders’ sentiments toward the economy and financial advisors, and presented findings to guide campaign activities. Monitored competitors’ advertising and financial activity; contributed to a team-based brand strategy competition.