Available to hire
Digital Marketing Engineer and AI Growth Leader with 14+ years of experience building growth engines for software and technology companies.
Track record of generating millions in pipeline through integrated paid digital, organic, PLG, ABM, and partner marketing channels.
Hands on experience designing and managing programs that deliver measurable growth, improve ROI, and increase market presence.
Someone who enjoys building performing marketing teams, optimizing budgets, testing new channels, and fostering a culture of innovation.
Skills
Language
English
Fluent
Work Experience
Director, Digital Marketing at Laivly
June 1, 2024 - PresentReports to the VP of Sales & Marketing, oversees marketing and growth, and focuses on building Laivly’s performance and demand generation foundation from the ground up.
Fractional Head of Marketing at Aisle Labs
December 1, 2023 - May 31, 2024Led end-to-end marketing strategy across North America and UAE; spearheaded a full company rebrand including logo, website, and tech stack overhaul; improved SEO ranking and increased organic traffic by 40%.
Director, Demand Generation at Vendasta
August 1, 2022 - December 31, 2023Reported to the VP of Marketing and led acquisition and expansion programs supporting 60+ sales reps across North America, generating $14,000,000 in pipeline growth and securing partnerships with major brands including Neighborhood, H&R Block, and A&W Restaurants.
Digital Marketing Campaign Manager at Global Payments
May 1, 2019 - August 31, 2022Reported to the VP of Marketing in a FinTech environment; supported a global sales team of 200+ reps; managed partnerships with major financial institutions (American Express, Visa, Mastercard, RBC, TD, CIBC, Desjardins); optimized a $125,000 monthly ad budget, increasing conversions by 45% and improving key metrics (Speed to Lead, Speed to Convert, Speed to Close) with an +14% NPS and ARPU/CAC insights.
Head of Marketing at Consult - Pro Dental Software
July 1, 2016 - May 31, 2019Reported to the CEO and founder of a SaaS company; designed and launched a self-serve online trial sign-up process driving 183% growth in new traffic and improving overall user adoption; implemented lead scoring and CRM automation.
Digital Marketing Consultant at WSI World
April 1, 2014 - July 31, 2016Reported to the VP of Field Operations in the coaching department at a franchise head office; provided strategic guidance and consulting support to 900+ global agencies; managed GTM strategies for major brands such as CallRail, Acquisio, and Semrush; oversaw 100+ campaigns and $5,000,000+ in ad spend across Google Search and Facebook; led 40+ website design projects and 30+ SEO initiatives.
Marketing Manager - North America at Solar Academy
January 1, 2009 - December 31, 2011Early career role focusing on marketing management within the North American solar education/academy space.
Sales Manager at Braithwaite Technology Consultants
January 1, 2007 - December 31, 2009Managed sales efforts for technology consulting services, contributing to growth and client acquisition.
Outside Sales at Just Energy
January 1, 2006 - December 31, 2007Generated new business opportunities within the energy sector, contributing to revenue growth.
Inside Sales at Gemma Communications
January 1, 2004 - December 31, 2006Handled inbound/outbound sales activities in early career to establish client relationships and pipeline.
Education
Bachelor of Arts in Economics at Ryerson University
September 1, 2004 - April 1, 2008Diploma at North Park Secondary High School
September 1, 2000 - June 1, 2004Qualifications
Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment, Healthcare
Skills
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