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I’m a strategic and results-driven performance marketing professional with extensive experience delivering high-impact multi-channel campaigns for purpose-led organizations, sustainable brands, and blue-chip companies. I excel at optimizing CAC:LTV ratios and driving ROI through data-driven strategies, strong client relationships, and innovative marketing solutions. I have a proven track record in full-cycle pipeline management, crafting compelling pitch decks, and independently running Meta and Google Ads campaigns from strategy to execution. I’m excited to leverage my campaign management, client management, and data analysis skills to create creative marketing solutions for my clients. With a hands-on approach to multi-channel marketing, I’ve led growth initiatives, built robust attribution models, and delivered measurable results across charity, tech, and enterprise clients. I’m motivated by solving complex marketing challenges and delivering tangible business impact, both in team settings and as a driven independent contributor.…I’m a strategic and results-driven performance marketing professional with extensive experience delivering high-impact multi-channel campaigns for purpose-led organizations, sustainable brands, and blue-chip companies. I excel at optimizing CAC:LTV ratios and driving ROI through data-driven strategies, strong client relationships, and innovative marketing solutions. I have a proven track record in full-cycle pipeline management, crafting compelling pitch decks, and independently running Meta and Google Ads campaigns from strategy to execution. I’m excited to leverage my campaign management, client management, and data analysis skills to create creative marketing solutions for my clients. With a hands-on approach to multi-channel marketing, I’ve led growth initiatives, built robust attribution models, and delivered measurable results across charity, tech, and enterprise clients. I’m motivated by solving complex marketing challenges and delivering tangible business impact, both in team settings and as a driven independent contributor.

Terrel Martin-Garcia

Marketing Strategist, Brand Strategist, Brand Designer, +2

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I’m a strategic and results-driven performance marketing professional with extensive experience delivering high-impact multi-channel campaigns for purpose-led organizations, sustainable brands, and blue-chip companies. I excel at optimizing CAC:LTV ratios and driving ROI through data-driven strategies, strong client relationships, and innovative marketing solutions. I have a proven track record in full-cycle pipeline management, crafting compelling pitch decks, and independently running Meta and Google Ads campaigns from strategy to execution. I’m excited to leverage my campaign management, client management, and data analysis skills to create creative marketing solutions for my clients. With a hands-on approach to multi-channel marketing, I’ve led growth initiatives, built robust attribution models, and delivered measurable results across charity, tech, and enterprise clients. I’m motivated by solving complex marketing challenges and delivering tangible business impact, both in team settings and as a driven independent contributor.…I’m a strategic and results-driven performance marketing professional with extensive experience delivering high-impact multi-channel campaigns for purpose-led organizations, sustainable brands, and blue-chip companies. I excel at optimizing CAC:LTV ratios and driving ROI through data-driven strategies, strong client relationships, and innovative marketing solutions. I have a proven track record in full-cycle pipeline management, crafting compelling pitch decks, and independently running Meta and Google Ads campaigns from strategy to execution. I’m excited to leverage my campaign management, client management, and data analysis skills to create creative marketing solutions for my clients. With a hands-on approach to multi-channel marketing, I’ve led growth initiatives, built robust attribution models, and delivered measurable results across charity, tech, and enterprise clients. I’m motivated by solving complex marketing challenges and delivering tangible business impact, both in team settings and as a driven independent contributor.

Available to hire

I’m a strategic and results-driven performance marketing professional with extensive experience delivering high-impact multi-channel campaigns for purpose-led organizations, sustainable brands, and blue-chip companies. I excel at optimizing CAC:LTV ratios and driving ROI through data-driven strategies, strong client relationships, and innovative marketing solutions. I have a proven track record in full-cycle pipeline management, crafting compelling pitch decks, and independently running Meta and Google Ads campaigns from strategy to execution. I’m excited to leverage my campaign management, client management, and data analysis skills to create creative marketing solutions for my clients.

With a hands-on approach to multi-channel marketing, I’ve led growth initiatives, built robust attribution models, and delivered measurable results across charity, tech, and enterprise clients. I’m motivated by solving complex marketing challenges and delivering tangible business impact, both in team settings and as a driven independent contributor.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Ethix Digital

August 1, 2025 - Present

Manage and execute paid search and social strategies (predominantly Meta and Google Ads) across a portfolio of 5 purpose-led clients, including charities, impact organisations, and sustainable brands. Lead full-cycle pipeline management, created pitch decks in response to briefs, and successfully pitched and won new business accounts (e.g., UK Sport and All Day Goods). Directed campaigns for The Sutton Trust, delivering oversubscribed university applications across all target regions. Identify client growth opportunities, build client portals, structure ad accounts, and develop media plans and creative briefs. Deliver comprehensive campaign management and performance tracking via manual reports and Looker Studio dashboards, reporting directly to the co-founder.

Digital Marketing Manager at Smyle

October 1, 2024 - August 1, 2025

Architected comprehensive marketing and brand strategy in collaboration with agency founders, executives, and stakeholders to target and acquire blue-chip companies. Engineered and implemented a new marketing tech stack integrating advertising platforms with the website and Salesforce to establish end-to-end attribution. Exceeded new business targets by generating over £800k in attributed revenue from a £50k marketing budget, demonstrating significant ROI. Owned and managed the marketing P&L, developed budgets and forecasts. Spearheaded lead generation focused on high-value accounts, leveraging targeted case studies and bespoke lead magnets to secure new and repeat business from clients like Microsoft, TikTok, Snapchat, and Meta for flagship events such as Cannes Lions and Davos Digital.

Digital Account Manager at Once Upon A Time Agency

January 1, 2024 - October 1, 2024

Directed campaign strategy for a client portfolio with a total annual budget of over £1.3 million, including Cineworld, Greater Anglia Railway, Stansted Express, and LexisNexis. Led a cross-functional project for Cineworld's blockbuster movie release, devising a UGC-led strategy that delivered a 50x ROAS and surpassed revenue and awareness goals. Overhauled Wisdom Toothbrushes’ campaign, increasing CTR by 445%, reducing CPC by 75%, and delivering 5 million impressions at a CPM 30% below KPI. Restructured the Stansted Express acquisition funnel, achieving 4.4x ROAS, a 19% CPA reduction, and a 149% CTR increase. Introduced automated Looker Studio dashboards to provide real-time insights.

Paid Media Manager at R.A.D Global

April 1, 2023 - September 1, 2023

Led all performance marketing channels, shaping strategy that achieved a 2130% increase in ROAS and generated over 15 million impressions. Drove the acquisition of over 4,700 new customers through performance marketing. Managed external creative agencies to produce compelling ad content and optimize assets for performance across channels. Played a critical role in securing investment rounds by developing and presenting a comprehensive digital marketing strategy, including multi-year budgets and growth projections, directly to investors.

Paid Media Manager at Exposure (Casbah Group)

June 1, 2022 - February 1, 2023

Oversaw annual budgets exceeding £1 million for high-profile clients including Adidas, StubHub, Philip Kingsley, and Avanti. Directed client communication and led strategy meetings as the primary senior contact. Trained and mentored a marketing executive to support campaign execution. Led cross-functional teams to deliver a Black Friday campaign with 6.8x ROAS and peak profitability. For Philip Kingsley, achieved 4.4x ROAS on Google Ads and 3.7x ROAS on Facebook. Implemented an advanced ad fraud prevention strategy that reduced wasted ad spend by 18% across managed accounts.

Paid Media Manager at EasyFairs

January 1, 2022 - June 1, 2022

Drove a 6% increase in visitor registrations, consistently surpassing event registration goals across 18 of 20 events. Effectively managed event advertising budgets, achieving significant year-over-year growth in KPIs.

Paid Media Manager at We Are Social

May 1, 2020 - January 1, 2022

Developed and optimised multi-channel campaigns for clients ActiVision and Teemill, managing monthly budgets ranging from £20k to £120k. Generated over 150,000 sign-ups for Teemill, reducing CAC by 20% and surpassing cost-per-conversion targets.

Marketing Manager at TensCare Ltd.

March 1, 2019 - January 1, 2020

Promoted to Marketing Manager within 3 months, leading global marketing strategies that yielded a 300% year-over-year revenue increase. Managed website redevelopment and rebranding, exceeding profit margin expectations by over 10%. Successfully launched SEO and PPC campaigns, driving significant increases in organic traffic and conversions.