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I'm a design and art direction professional with more than a decade of experience leading creative teams across print, digital, and publishing. I’ve partnered with globally recognized brands such as Penguin Random House and Glamour Magazine to shape brands, deliver digital campaigns, and drive visual identities across channels. From leading tablet editions at Glamour to steering multi-disciplinary teams at PRH, I have a track record of turning concepts into polished assets, directing photoshoots and video, and building scalable brand guidelines. I enjoy collaborating with photographers, illustrators, and freelancers to produce high-impact campaigns that resonate with audiences.…I'm a design and art direction professional with more than a decade of experience leading creative teams across print, digital, and publishing. I’ve partnered with globally recognized brands such as Penguin Random House and Glamour Magazine to shape brands, deliver digital campaigns, and drive visual identities across channels. From leading tablet editions at Glamour to steering multi-disciplinary teams at PRH, I have a track record of turning concepts into polished assets, directing photoshoots and video, and building scalable brand guidelines. I enjoy collaborating with photographers, illustrators, and freelancers to produce high-impact campaigns that resonate with audiences.

Victoria Ibbetson

Art Director, Creative Director, Designer, +2

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I'm a design and art direction professional with more than a decade of experience leading creative teams across print, digital, and publishing. I’ve partnered with globally recognized brands such as Penguin Random House and Glamour Magazine to shape brands, deliver digital campaigns, and drive visual identities across channels. From leading tablet editions at Glamour to steering multi-disciplinary teams at PRH, I have a track record of turning concepts into polished assets, directing photoshoots and video, and building scalable brand guidelines. I enjoy collaborating with photographers, illustrators, and freelancers to produce high-impact campaigns that resonate with audiences.…I'm a design and art direction professional with more than a decade of experience leading creative teams across print, digital, and publishing. I’ve partnered with globally recognized brands such as Penguin Random House and Glamour Magazine to shape brands, deliver digital campaigns, and drive visual identities across channels. From leading tablet editions at Glamour to steering multi-disciplinary teams at PRH, I have a track record of turning concepts into polished assets, directing photoshoots and video, and building scalable brand guidelines. I enjoy collaborating with photographers, illustrators, and freelancers to produce high-impact campaigns that resonate with audiences.

Available to hire

I’m a design and art direction professional with more than a decade of experience leading creative teams across print, digital, and publishing. I’ve partnered with globally recognized brands such as Penguin Random House and Glamour Magazine to shape brands, deliver digital campaigns, and drive visual identities across channels.

From leading tablet editions at Glamour to steering multi-disciplinary teams at PRH, I have a track record of turning concepts into polished assets, directing photoshoots and video, and building scalable brand guidelines. I enjoy collaborating with photographers, illustrators, and freelancers to produce high-impact campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Lead Tablet Designer at Glamour Magazine

May 1, 2013 - January 1, 2016

Set up and ran Glamour’s iPad team; bridged online/digital and print art teams; created templates and production procedures for tablet/phone editions; self-taught Digital Publishing software; used Umbraco; art directed and managed designers and freelancers; collaborated with online team to produce material with a strong visual identity; produced 360° content including storyboards, covers, videos; pitched ideas with publishers/advertisers for standalone apps.

Designer at Glamour Magazine

August 1, 2008 - May 1, 2013

Key team member supporting the Art Director and delivering creative work under pressure for print and digital channels.

Design Lead at Penguin Random House

October 1, 2019 - November 1, 2022

Assisted the Creative Director to oversee day-to-day output of the Penguin Creative team; recruited and managed designers, freelancers, photographers and illustrators; designed and art directed digital assets for consumer brands; helped shape brand visuals across digital channels; led social campaigns, newsletters, presentations, events and invites; pitched concepts and briefed external creatives; collaborated with publishers and advertisers on original ideas and standalone apps.

Acting Digital Creative Director at Penguin Random House

November 1, 2017 - February 1, 2018

Oversaw the Penguin Creative team’s digital output; contributed to concept development, pitching and multi-disciplinary project management; led freelance and in-house creatives to deliver cohesive brand visuals.

Senior Digital Designer at Penguin Random House

August 1, 2016 - September 1, 2019

Designed and art directed digital assets for consumer brands (Penguin, Puffin, Ladybird, Penguin Shop, Happy Foodie, Dead Good); helped shape brand guidelines and visuals across social, campaigns and newsletters; coordinated with photographers, illustrators and animators.

Deputy Art Director at CULT LDN

January 1, 2016 - August 1, 2016

Deputy art director for a digital design agency; designed and art directed marketing campaigns for high-end fashion and beauty brands; focused on social media; managed a team of three designers and two creatives; delivered high-impact campaigns under tight deadlines.

Freelance Designer at Self-Employed

November 1, 2022 - Present

Freelance designer working on brand redesigns, development, special projects, illustrations and senior cover work; builds and maintains professional relationships with in-house teams, photographers, illustrators, animators and clients.