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Highly driven digital marketing professional with strong expertise across paid social, PPC, SEO, email marketing, marketing automation and integrated lead generation. Experienced in building and optimising campaigns across the funnel, using data to improve performance and customer journey effectiveness. Skilled in marketing planning, audience segmentation and messaging strategy for B2B and multi-channel campaigns, with a solid foundation in marketing theory and research methodologies. Comfortable working to budgets and timelines while maintaining brand guidelines and delivering measurable results.…Highly driven digital marketing professional with strong expertise across paid social, PPC, SEO, email marketing, marketing automation and integrated lead generation. Experienced in building and optimising campaigns across the funnel, using data to improve performance and customer journey effectiveness. Skilled in marketing planning, audience segmentation and messaging strategy for B2B and multi-channel campaigns, with a solid foundation in marketing theory and research methodologies. Comfortable working to budgets and timelines while maintaining brand guidelines and delivering measurable results.

SHAHZAAD MALIK

Digital Marketer, Marketing Analyst, Marketing Automation Specialist, +2

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Highly driven digital marketing professional with strong expertise across paid social, PPC, SEO, email marketing, marketing automation and integrated lead generation. Experienced in building and optimising campaigns across the funnel, using data to improve performance and customer journey effectiveness. Skilled in marketing planning, audience segmentation and messaging strategy for B2B and multi-channel campaigns, with a solid foundation in marketing theory and research methodologies. Comfortable working to budgets and timelines while maintaining brand guidelines and delivering measurable results.…Highly driven digital marketing professional with strong expertise across paid social, PPC, SEO, email marketing, marketing automation and integrated lead generation. Experienced in building and optimising campaigns across the funnel, using data to improve performance and customer journey effectiveness. Skilled in marketing planning, audience segmentation and messaging strategy for B2B and multi-channel campaigns, with a solid foundation in marketing theory and research methodologies. Comfortable working to budgets and timelines while maintaining brand guidelines and delivering measurable results.

Available to hire

Highly driven digital marketing professional with strong expertise across paid social, PPC, SEO, email marketing, marketing automation and integrated lead generation. Experienced in building and optimising campaigns across the funnel, using data to improve performance and customer journey effectiveness.

Skilled in marketing planning, audience segmentation and messaging strategy for B2B and multi-channel campaigns, with a solid foundation in marketing theory and research methodologies. Comfortable working to budgets and timelines while maintaining brand guidelines and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Executive at Centellic

January 1, 2023 - Present

Built email workflows and marketing automation initiatives using consumer interests and behaviour to drive campaign actions. Created paid social campaigns across Facebook and LinkedIn, managing detailed audiences and budgets up to £30,000. Produced monthly reporting across website, social, SEO, PPC and email, interpreting user journey trends to enhance performance. Developed and executed PPC strategy with an agency partner, monitoring results against KPIs. Planned and executed SEO campaigns including keyword research, landing page optimisation, and technical SEO tests. Created B2B educational messaging to support brand awareness and conversions. Set up and executed segmented email campaigns using Eloqua, ensuring audience-appropriate tone of voice. Maintained the website using Adobe Experience Manager, updating content and creating landing pages aligned with UX and brand guidelines.

Marketing Executive at Informa Markets

February 1, 2021 - December 1, 2022

Planned and promoted exhibition presence, ensuring campaign spend stayed within budget and coordinating execution of marketing collateral with suppliers. Owned multi-channel lead generation campaigns to build brand awareness and drive sales within a defined target audience. Analysed and reported campaign performance using data analytics tools to identify trends and improvement opportunities. Wrote copy for social, web, print and email while maintaining correct tone of voice and brand guidelines. Improved web domain authority through link-building and outreach. Set up and optimised PPC and paid social campaigns, creating landing pages and ad copy. Managed social media channels (Facebook, Instagram, LinkedIn) and grew engagement through content planning. Produced design assets in Adobe InDesign (flyers, guides, brochures) in line with brand look and feel.

Marketing Executive at Absolutely

October 1, 2018 - September 1, 2020

Improved CRM data quality by interpreting and interrogating existing data to enhance product and service marketing usefulness. Supported execution of marketing strategy and managed social media profiles and feeds. Created content across web, email and social media. Conducted market research to gain customer insight and improve campaign effectiveness. Assisted the team with campaign delivery, creative brainstorming and other supporting tasks.

Marketing Assistant at Cricket Properties Limited

April 1, 2018 - September 1, 2018

Supported marketing collateral briefs and contributed to social media campaigns on Facebook and Twitter with defined objectives. Planned, optimised and implemented Google Ads PPC campaigns to drive website traffic and meet set goals. Coordinated with the content team to optimise landing pages for PPC performance and ROI. Maintained and updated website content to meet client requirements. Collated and analysed customer profile data to segment customer groups and identify marketing patterns.