Sadek Ahmed

Designed the headquarters for a heritage footwear brand, developing a workplace and showroom environment that centers product, brand identity, and user experience. Created a modular “kit-of-parts” furniture system to support flexible working and future scalability, and delivered bespoke furniture and joinery through close collaboration with manufacturers and site visits to refine design intent. Coordinated with clients and suppliers to align operational needs with brand values and contributed to a material-led design approach that highlights craftsmanship.

Led the design and delivery of wayfinding and spatial strategy across large-scale, multi-programme developments as part of Saudi Arabia’s Vision 2030 initiatives, including the New Murabba masterplan. Delivered projects across luxury environments (retail, hospitality, cultural, urban) with cohesive wayfinding systems, including user journeys, decision-point mapping, and signage hierarchies. Designed bespoke signage systems and led coordination with architecture, lighting, MEP, and masterplanning teams.

Contributed to sustainability research supporting The Bartlett’s net zero strategy, focusing on the environmental impact of construction and travel. Researched and produced reports on carbon emissions, investigated emerging sustainable materials and construction methods, co-authored a report on reducing aviation emissions in academia, and synthesised complex data to support decision-making and broader environmental goals.