Available to hire
I am a Strategic Brand and Digital Product Designer with 10+ years of global experience driving business impact through design thinking and user psychology. I specialize in crafting intuitive digital experiences and modular design systems that boost conversions and reinforce brand consistency.
I’ve led multidisciplinary teams to redefine global visual identities for established brands, translating complex business strategies into user-centric products and engaging brand storytelling across web, mobile, and packaging.
Experience Level
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Language
English
Fluent
Work Experience
Brand & Product Designer (Freelance) at Freelance
September 1, 2024 - PresentDelivered end-to-end creative strategies for high-growth organizations; partnered with founders to translate complex business strategies into user-centric digital products and brand identities; led the full design lifecycle from concept to delivery with focus on visual storytelling and brand optimization for digital projects.
Digital Designer at Easysigns
November 1, 2022 - August 1, 2024Optimized 15% lift in conversion rates via iterative EDMs and social media assets; built modular design systems boosting design efficiency by 40%; improved brand consistency across four digital channels through data-driven imagery and social video content.
Graphic Designer Manager at Eyebuydirect
June 1, 2020 - September 1, 2022Spearheaded brand refresh with Essilor-Luxottica; achieved 25% increase in user engagement in monthly performance; scaled team operations by managing digital and print campaigns based on data insights.
Senior Graphic Designer at Design Bridge
October 1, 2019 - June 1, 2020Launched 100% successful rollout of the Vanke AI Plaza Mall visual identity; designed comprehensive brand systems and environmental graphics; delivered high production accuracy for global FMCG brands including Oreo, P&G, and Unilever, balancing regional aesthetics with brand guidelines.
Brand & Product Designer (Freelance) at Freelance – Auckland, NZ
September 1, 2024 - PresentDelivered end-to-end creative strategies for high-growth organizations including Atratus, Rapidqs and UX Noodles. Partnered with founders and business owners to translate complex business strategies into user-centric digital products and brand identities. Led end-to-end design lifecycle from concept to delivery, driving visual storytelling and optimization for digital brand projects.
Education
Master of Interaction Design at University of Sydney, Australia
January 11, 2030 - April 22, 2026Bachelor of Design at National Institute of Fashion Technology, India
January 11, 2030 - April 22, 2026Master of Interaction Design at University of Sydney, Australia
January 11, 2030 - April 22, 2026Bachelor of Design at National Institute of Fashion Technology, India
January 11, 2030 - April 22, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
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