Simar Sidhu

Coordinate social media activities and paid advertising campaigns.

Launched and led SIMARSIDHUCO, a fashion/branding venture. Managed branding, marketing strategy, customer experience, and Shopify website management. Increased social media engagement by 40%+ through content strategy, Canva creatives, and influencer collaborations. Managed Google Ads campaigns achieving CTR 2.5–3.8%, driving brand awareness and traffic. Executed product launches, seasonal promotions, and email marketing campaigns. Led social media strategy and paid Meta advertising for event promotions and brand growth. Generated 490K+ reach and 605K+ impressions during the initial campaign launch period. Drove 1,000+ website clicks with a cost-efficient CPC under CAD 0.03. Optimized creatives, audience targeting, and campaign performance using Meta Ads Manager.

Launched a fashion brand; led branding, marketing strategy, customer experience, and Shopify website management. Increased social media engagement by 40%+ through content strategy, Canva creatives, and influencer collaborations. Managed Google Ads campaigns achieving 2.5%–3.8% CTR while driving brand awareness and traffic. Executed product launches, seasonal promotions, and email marketing campaigns to support growth. Managed social media strategy and paid Meta advertising for event promotions and brand growth. Generated 490K+ reach and 605K+ impressions during the initial campaign launch period. Drove 1,000+ website clicks with a cost-efficient CPC under CAD $0.03. Increased real-world conversions including ticket inquiries, attendee interest, and DJ partnership requests. Optimized creatives, audience targeting, and campaign performance using Meta Ads Manager.