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I am a results-driven marketing professional with hands-on experience in digital campaigns, paid advertising, social media growth, website management, content creation, and brand development. I excel at managing Meta Ads, Google Ads, Shopify websites, Canva creative design, event promotions, and multi-channel marketing campaigns. I bring a strong analytical mindset and excellent communication to coordinate across teams in fast-paced environments.…I am a results-driven marketing professional with hands-on experience in digital campaigns, paid advertising, social media growth, website management, content creation, and brand development. I excel at managing Meta Ads, Google Ads, Shopify websites, Canva creative design, event promotions, and multi-channel marketing campaigns. I bring a strong analytical mindset and excellent communication to coordinate across teams in fast-paced environments.

Simar Sidhu

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I am a results-driven marketing professional with hands-on experience in digital campaigns, paid advertising, social media growth, website management, content creation, and brand development. I excel at managing Meta Ads, Google Ads, Shopify websites, Canva creative design, event promotions, and multi-channel marketing campaigns. I bring a strong analytical mindset and excellent communication to coordinate across teams in fast-paced environments.…I am a results-driven marketing professional with hands-on experience in digital campaigns, paid advertising, social media growth, website management, content creation, and brand development. I excel at managing Meta Ads, Google Ads, Shopify websites, Canva creative design, event promotions, and multi-channel marketing campaigns. I bring a strong analytical mindset and excellent communication to coordinate across teams in fast-paced environments.

Available to hire

I am a results-driven marketing professional with hands-on experience in digital campaigns, paid advertising, social media growth, website management, content creation, and brand development.

I excel at managing Meta Ads, Google Ads, Shopify websites, Canva creative design, event promotions, and multi-channel marketing campaigns. I bring a strong analytical mindset and excellent communication to coordinate across teams in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Marketing Lead at Simarsidhu Co.

February 1, 2026 - Present

Launched a fashion brand; led branding, marketing strategy, customer experience, and Shopify website management. Increased social media engagement by 40%+ through content strategy, Canva creatives, and influencer collaborations. Managed Google Ads campaigns achieving 2.5%–3.8% CTR while driving brand awareness and traffic. Executed product launches, seasonal promotions, and email marketing campaigns to support growth. Managed social media strategy and paid Meta advertising for event promotions and brand growth. Generated 490K+ reach and 605K+ impressions during the initial campaign launch period. Drove 1,000+ website clicks with a cost-efficient CPC under CAD $0.03. Increased real-world conversions including ticket inquiries, attendee interest, and DJ partnership requests. Optimized creatives, audience targeting, and campaign performance using Meta Ads Manager.

Social Media & Paid Ads Coordinator at UNDRC TRL

April 1, 2026 - Present

Coordinate social media activities and paid advertising campaigns.

Office Admin & Digital Marketing Executive at SET Canada Immigration

January 1, 2024 - December 31, 2025

Managed and optimized 5+ Google Ads accounts across multiple industries. Improved CTR by 18–25% and increased lead generation by 15% through campaign optimization. Conducted keyword research, SEO improvements, and competitor analysis to improve ROI. Prepared performance reports and marketing insights for internal stakeholders. Assisted with website content updates using WordPress and digital asset management. Supported email marketing outreach, lead nurturing, onboarding, scheduling, and administrative workflows.

Founder & Marketing Lead at SIMARSIDHUCO

February 1, 2026 - Present

Launched and led SIMARSIDHUCO, a fashion/branding venture. Managed branding, marketing strategy, customer experience, and Shopify website management. Increased social media engagement by 40%+ through content strategy, Canva creatives, and influencer collaborations. Managed Google Ads campaigns achieving CTR 2.5–3.8%, driving brand awareness and traffic. Executed product launches, seasonal promotions, and email marketing campaigns. Led social media strategy and paid Meta advertising for event promotions and brand growth. Generated 490K+ reach and 605K+ impressions during the initial campaign launch period. Drove 1,000+ website clicks with a cost-efficient CPC under CAD 0.03. Optimized creatives, audience targeting, and campaign performance using Meta Ads Manager.