Fashion Communication & Consumer Insights Specialist with expertise in audience research, brand communication support, and visual storytelling. Skilled at turning complex data into actionable recommendations for cross-channel campaigns. Freelance photographer and AI content creator delivering still and motion content from concept to post-production, including street-style coverage from major fashion weeks. Proficient with advanced analytics and creative tools to bridge insight, strategy, and production.

Julia Golovina

Fashion Communication & Consumer Insights Specialist with expertise in audience research, brand communication support, and visual storytelling. Skilled at turning complex data into actionable recommendations for cross-channel campaigns. Freelance photographer and AI content creator delivering still and motion content from concept to post-production, including street-style coverage from major fashion weeks. Proficient with advanced analytics and creative tools to bridge insight, strategy, and production.

Available to hire

Fashion Communication & Consumer Insights Specialist with expertise in audience research, brand communication support, and visual storytelling. Skilled at turning complex data into actionable recommendations for cross-channel campaigns.

Freelance photographer and AI content creator delivering still and motion content from concept to post-production, including street-style coverage from major fashion weeks. Proficient with advanced analytics and creative tools to bridge insight, strategy, and production.

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Language

English
Fluent
Spanish; Castilian
Advanced
Italian
Advanced
Russian
Fluent
French
Intermediate

Work Experience

Freelance photographer & AI content creator
October 1, 2021 - Present
Produced visual content for fashion, lifestyle and personal branding projects from concept development to post-production. Independently covered Paris and Milan Fashion Weeks through street-style photography and content creation. Leveraged AI creative tools and Adobe Creative Suite to develop visual concepts and digital content.
Freelance photographer & AI content creator at Worldwide
October 1, 2021 - Present
Lead end-to-end photo production: creative moodboard, development, concept, location, styling, on-set direction and post production; Shot street style and backstage at Paris & Milan Fashion Weeks; Proficient in Adobe CC (Ps, Lr, Pr) & Midjourney, Nano Banana, Kling, etc.
Analyst in Media & Marketing Team (Creative Agency) at Twiga Communication Group
October 1, 2021 - May 1, 2024
Delivered live presentations to clients in EN/RUS (Fashion, Beauty, FMCG, etc.) flow for 45+ cross-channel campaigns, turning raw data into visual, story-driven decks that guided creative and strategic direction. Partnered daily with art-directors, producers, PR, SMM and strategic leads to refine creative and strategic briefs.
Freelance photographer & AI content creator at Self-employed / Worldwide
October 1, 2021 - Present
Lead end-to-end photo production: creative moodboard, development, concept, location, styling, on-set direction and post production. Shot street style and backstage at Paris & Milan Fashion Weeks. Proficient in Adobe CC (Photoshop, Lightroom, Premiere Pro) and AI tools (Midjourney).
Communication & Consumer insights Specialist at Twig a Communication Group
September 1, 2021 - May 1, 2024
Analyysed consumer behaviour, media consumption, content performance, and advertising investments across fashion, beauty, and FMCG sectors. Developed 100+ insight-driven reports and presentations, translating data into actionable communication recommendations. Contributed to 45+ cross-channel campaigns, supporting communication and creative decision-making. Collaborated with creative, PR, SMM, and production teams to refine campaign briefs and audience strategies.
Communication & Consumer insights Specialist at Twiga Communication Group
September 1, 2021 - May 1, 2024
Analyysed consumer behaviour, media consumption, content performance and advertising investments across fashion, beauty and FMCG sectors. Developed 100+ insight-driven reports and presentations, translating complex data into actionable communication recommendations. Contributed to 45+ cross-channel campaigns by supporting communication and creative decision-making; collaborated with creative, PR, SMM and production teams to refine campaign briefs and audience strategies.
Sales & Market Analysis Specialist at Mars Inc.
June 1, 2021 - September 1, 2021
Analysed sales performance and market data to support business decisions. Prepared reports and coordinated communication with clients and suppliers.
Sales Department Specialist at Mars Inc.
June 1, 2021 - September 1, 2021
Conducted analysis of sales data, prepared regular reports. Communicated with clients, participated in supplier negotiations.
Intern in the Department of Media Research and Brand Communications at Ipsos Comcon
February 1, 2021 - March 1, 2021
Conducted data processing and analysis. Created data visualizations and presentations for clients (FMCG, banking sector).
Media & Brand Communications Research Intern at Ipsos Comcon
January 1, 2021 - March 1, 2021
Conducted media and consumer research for FMCG and financial sector clients. Developed data visualisations and client-facing presentations.
Intern in the Brand Consumer Panel Department at Research holding «ROMIR», Gallup International
March 1, 2020 - May 1, 2020
Designed and updated 40k+ respondents panel research methodology. Tested online surveys of brand consumer behavior.
Consumer Research Intern at Research Holding “ROMIR”, Gallup International
February 1, 2020 - May 31, 2020
Supported consumer panel research involving 40,000+ respondents. Assisted in survey testing and consumer behaviour analysis.
Consumer Research Intern at Research Holding «ROMIR», Gallup International
February 1, 2020 - May 1, 2020
Supported consumer panel research involving 40,000+ respondents. Assisted in survey testing and consumer behaviour analysis.
Mystery shopper at Kantar TNS
November 1, 2018 - March 1, 2019
Audited the work of sales assistants and cashiers in retail stores. Provided qualitative feedback on visual merchandising and clienteling.

Education

Master in Fashion Communication at EFAP (EDH Group)
January 11, 2030 - January 1, 2025
Master in Fashion Studies at Sapienza University of Rome
January 1, 2023 - January 1, 2025
Bachelor in Sociology of Communications at Moscow State Linguistic University
January 1, 2017 - January 1, 2021
Master in Fashion Communication at EFAP (EDH Group)
January 1, 2025 - January 1, 2025
Master in Fashion Studies at Sapienza University of Rome
January 1, 2023 - January 1, 2025
Bachelor in Sociology of Communications at Moscow State Linguistic University
January 1, 2017 - January 1, 2021
Master in Fashion Communication at EFAP (EDH Group), Paris
January 1, 2024 - January 1, 2025
Master in Fashion Studies at Sapienza University of Rome
January 1, 2023 - January 1, 2025
Bachelor in Sociology of Communications at Moscow State Linguistic University
January 1, 2017 - January 1, 2021
Master in Fashion Communication at EFAP (EDH Group), Paris
January 1, 2024 - January 1, 2025
Master in Fashion Studies at Sapienza University of Rome
January 1, 2023 - January 1, 2025
Bachelor in Sociology of Communications at Moscow State Linguistic University
January 1, 2017 - January 1, 2021

Qualifications

Diploma with honors
January 11, 2030 - April 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Education