I am a creative and proactive fashion design graduate with experience across product development, e-commerce merchandising, social media content, graphic design, and garment printing. I am highly self-motivated, with a strong eye for detail and a consistent focus on delivering high-quality results. I have led design and development for Spring/Summer and Autumn/Winter collections for American sport team shops, created marketing concepts with cross-functional teams, and driven product innovation by introducing new garment techniques in collaboration with production. I enjoy collaborating across disciplines, editing lifestyle photography for social media, and keeping product ranges current through effective online merchandising.

Amy Elisabeth Griffiths

I am a creative and proactive fashion design graduate with experience across product development, e-commerce merchandising, social media content, graphic design, and garment printing. I am highly self-motivated, with a strong eye for detail and a consistent focus on delivering high-quality results. I have led design and development for Spring/Summer and Autumn/Winter collections for American sport team shops, created marketing concepts with cross-functional teams, and driven product innovation by introducing new garment techniques in collaboration with production. I enjoy collaborating across disciplines, editing lifestyle photography for social media, and keeping product ranges current through effective online merchandising.

Available to hire

I am a creative and proactive fashion design graduate with experience across product development, e-commerce merchandising, social media content, graphic design, and garment printing. I am highly self-motivated, with a strong eye for detail and a consistent focus on delivering high-quality results.

I have led design and development for Spring/Summer and Autumn/Winter collections for American sport team shops, created marketing concepts with cross-functional teams, and driven product innovation by introducing new garment techniques in collaboration with production. I enjoy collaborating across disciplines, editing lifestyle photography for social media, and keeping product ranges current through effective online merchandising.

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Language

English
Fluent

Work Experience

Ecommerce Product Development Specialist / Content Creator at ESPORTS
July 1, 2021 - Present
Leading the design and development of Spring/Summer and Autumn/Winter collections for American sport team shops; creating and presenting concept ideas to sales, production, and brand owner; trend forecasts; design direction; product proposals; driving product innovation by introducing new garment techniques in collaboration with production teams; collaborating with the graphic designer and social media manager to develop and execute marketing concepts; setting pricing strategies aligned with target profit margins and commercial objectives; capturing and editing lifestyle photography for new ranges; managing product lifecycle on Magento; optimising online merchandising; maintaining supplier relationships; updating team shop catalogues; leading the design and development of merchandise for the Great British American Football supporters store.
G arment Printer and Content Creator for Social Media at Castore
January 1, 2021 - July 1, 2021
Producing printed garments, bags, and accessories for American team shops and luxury brand Castore; editing customer logos in CorelDRAW; utilising vinyl, VersaCAMM, sublimation, and transfer printing; creating product and merchandise content, editing imagery in Photoshop for three brand accounts.
Co-Managing at Linden's Cupcakes
March 1, 2019 - December 1, 2020
Co-managing the family catering business, ensuring smooth operations; providing excellent customer service; managing stock levels and finances; promoting the business on social media and keeping customers informed.
Supervisor / Acting Assistant Manager at Belstaff
February 1, 2018 - February 1, 2019
Assisting to manage a £1.4 million annual turnover; completing weekly trade reports; feeding back to the retail director via conference calls; managing a team to deliver exceptional customer service; creating monthly rosters; stock control and pricing; store POS; creating weekly incentives to drive KPIs.
Floor Manager at AllSaints
April 1, 2017 - February 1, 2018
Managing store operations and team performance; ensuring high standards of customer service and visual merchandising; stock management and leadership duties.
Assistant Manager at Laura Ashley
November 1, 2016 - April 1, 2017
Assisting to manage store operations, driving sales, and leading a team to deliver strong customer service and visual standards.
Store Supervisor at Kurt Geiger / Harrods
May 1, 2016 - August 1, 2016
Supporting the Store Manager in achieving company targets; ensuring store standards; motivating colleagues to deliver exceptional service; key holding duties.
Luxury Brand Sales Associate at Harrods
April 1, 2015 - May 1, 2016
Exceeding customer expectations through brand knowledge and high-level service; assisting line managers with supervision, stock and brands best sellers; engaging with clients.
Fashion Intern at Jane Carr
January 1, 2015 - March 1, 2015
Visual merchandising for London Fashion Week; creating visual content for social media; sewing brand labels onto stock; quality control of stock.

Education

BA (Hons) Fashion Design (2:1) at University of South Wales
September 1, 2011 - June 1, 2014
AS-Levels including Textile Design (A), Fine Art (B) at Yale College
September 1, 2009 - June 1, 2011
BTEC ND in Art and Design/Pathways in Fashion (Distinction) at Yale College
September 1, 2009 - June 1, 2011
Pattern Cutting (Merit) at Yale College
September 1, 2010 - May 1, 2011
GCSEs at Castell Alun High School
September 1, 2004 - June 1, 2009

Qualifications

BA (Hons) Fashion Design (2:1)
September 1, 2011 - June 1, 2014
AS-Levels in Textile Design and Fine Art
September 1, 2009 - June 1, 2011
BTEC ND in Art and Design/Pathways in Fashion (Distinction)
September 1, 2009 - June 1, 2011
Pattern Cutting (Merit)
September 1, 2010 - May 1, 2011
GCSEs
September 1, 2004 - June 1, 2009

Industry Experience

Retail, Manufacturing, Consumer Goods, Professional Services, Media & Entertainment