Lilit Harutyunyan
Full-stack marketing strategist driving multi-channel growth through GTM execution, AI-powered campaigns, advanced analytics, and cross-functional revenue operations.
About
Full-stack marketing strategist driving multi-channel
growth through GTM execution, AI-powered campaigns, advanced analytics, and cross-functional revenue operations. Delivered 30%+ ROI uplift, 18-25% conversion optimisation and scalable B2B SaaS strategies across UK/US/EU markets for global brands. Strategic partner for global brands seeking measurable business transformation.
- 1 year's experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
Work experience
Led end-to-end, full-funnel digital marketing campaigns for B2B brands across UK/EU/Armenia, including paid social, email, SEO, and content. Implemented GTM strategies, built KPI dashboards, and coordinated cross-functional teams. Drove AI-powered marketing insights and onboarding improvements, achieving notable improvements in lead volume and cost per lead.
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