Skills
Experience Level
Language
English
Advanced
Ukrainian
Fluent
Work Experience
Senior Media Buyer at Home Improvement Agency (NDA)
June 1, 2025 - PresentBuilt and managed a growing portfolio of home improvement accounts, reaching $1M+ monthly ad spend across 4-5 concurrent clients. Generated 12,000-18,000 qualified leads per month across all accounts. Managed 50+ simultaneous campaigns across Google Ads, Meta, Nextdoor, and NewsBreak, with hundreds of creatives tested monthly. Optimized geo-level acquisition by matching regions to cost-efficient traffic sources to minimize CPL. Maintained strict KPI compliance across geographies and built internal performance reporting for leadership with channel, geo, and campaign-level breakdowns.
Performance Marketing Specialist (Independent) at Self-Employed
January 1, 2022 - April 1, 2025Ran independent performance campaigns in finance/lead generation with full ownership of strategy, execution, tracking, and scaling. Achieved 300-500% ROMI within a single vertical for 2+ years. Identified and scaled a profitable single acquisition funnel for 3+ years. Recruited and managed a self-funded team of 3 contractors and set up complete tracking infrastructure (GTM, analytics, attribution, funnel reporting).
Senior Media Buyer at 42DMCorporation
February 1, 2020 - December 1, 2021Managed 4-5 client accounts across B2B, B2C, and mobile app verticals in the United States. Scaled a project from $75K/month to $350K/month in ad spend while maintaining 130-140% ROI. Budgets up to $400K/month across active accounts. Planned and optimized campaigns across 8 platforms and built full tracking infrastructure with cross-channel reporting. Geographic and traffic source optimization to minimize CPL per market.
Lead Marketing at IMQ Digital Agency
February 1, 2018 - January 1, 2020Led marketing for 5-7 real estate client accounts with full ownership of paid acquisition, funnel optimization, and client strategy. Reduced CPL by 27% across 6 projects. Increased average lead volume by 76% QoQ and improved conversion rates by 32-230% across 3 projects. Built full tracking infrastructure and performance reporting for clients.
PPC Specialist at KnB Studio Kyiv
March 1, 2017 - June 1, 2017Led a 3-person PPC team managing 11 client accounts. Planned, launched, and optimized campaigns across Google Ads and Facebook Ads. Conducted audits, identified inefficiencies, and implemented fixes to improve performance. Set up analytics and tracking systems and mentored junior specialists.
PPC Specialist at Melforey Web Studio
April 1, 2016 - March 1, 2017Set up and optimized search and display campaigns from scratch. Developed keyword strategies and semantic core structures. Created and tested ads and landing pages. Performed A/B testing, audience research, and competitive analysis. Monitored bids and produced performance reports.
PPC Team Lead at KnB Studio Kyiv
June 1, 2017 - February 1, 2018Led a PPC team of 3, owning 5 complex accounts. Planned, launched, and optimized campaigns across platforms, onboarded and mentored juniors, reviewed work, and ensured execution quality. Developed tailored marketing strategies aligned with client objectives.
Education
Bachelor's, Computer Engineering at Vinnytsia National Technical University
September 1, 2014 - July 1, 2019Qualifications
Google Ads Certification
January 11, 2030 - April 22, 2026Facebook Blueprint Certification
January 11, 2030 - April 22, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - April 22, 2026Industry Experience
Media & Entertainment, Real Estate & Construction, Software & Internet, Professional Services, Financial Services
Skills
Experience Level
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