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I'm a freelance creative strategist specializing in high-performing paid social campaigns. I blend performance marketing, creative direction, and AI-powered content to drive conversions. I collaborate with brands to craft scalable campaigns, test ideas, and optimize for ROI while keeping a friendly, collaborative approach.…

Rosa Abad

Brand Strategist, Marketing Strategist, Content Creator, +2

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I'm a freelance creative strategist specializing in high-performing paid social campaigns. I blend performance marketing, creative direction, and AI-powered content to drive conversions. I collaborate with brands to craft scalable campaigns, test ideas, and optimize for ROI while keeping a friendly, collaborative approach.…

Available to hire

I’m a freelance creative strategist specializing in high-performing paid social campaigns. I blend performance marketing, creative direction, and AI-powered content to drive conversions.

I collaborate with brands to craft scalable campaigns, test ideas, and optimize for ROI while keeping a friendly, collaborative approach.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Work Experience

Freelance Creative Strategist at Freelance

January 1, 2026 - Present

Develop high-converting ad creatives and AI-driven content for paid social campaigns; advise on creative strategy, A/B testing, and performance optimization.

Senior Creative Strategist at FEVER

January 1, 2022 - December 31, 2025

Led creative strategy for paid social campaigns (Meta, TikTok, Google Ads); managed €50K-€150K monthly budgets; increased CTR 25-40% and reduced CPA 20-30% through testing and optimization; produced high-converting video and static ads; led influencer and UGC campaigns; scaled AI-driven production.

Digital Marketing Specialist at VORTAL

January 1, 2020 - December 31, 2022

Managed multi-channel campaigns across paid social and organic channels; improved performance and ROI through data-driven optimization.

Partner Marketing Specialist at Oracle (EMEA)

January 1, 2018 - December 31, 2020

Led co-branded campaigns and demand generation initiatives across Oracle’s EMEA region.

Marketing Internship at Peugeot

January 1, 2016 - December 31, 2017

Supported marketing campaigns, market research and campaign execution during internship.

Communications Specialist at Iberia Airlines

January 1, 2017 - December 31, 2018

Marketing/communications role focusing on regional campaigns and brand messaging.