Veronica Ballart Lilja is a Swedish illustrator and graphic designer based in Brooklyn, New York. Working across lifestyle, beauty, fashion, food, publishing, and branding, she creates vibrant, hand-painted illustrations that blend watercolor, ink, and digital techniques into a distinctive visual language inspired by nature, storytelling, and everyday beauty. Her work spans packaging, books, editorial, public art, and brand collaborations, with clients including international publishers, cultural institutions, and global consumer brands. Veronica's illustrations are known for their expressive use of color, organic details, and ability to bring warmth and personality to products and stories alike. Originally from Sweden, Veronica draws inspiration from Scandinavian design, botanical forms, travel, and life in New York City. Whether creating a children's book, a beauty campaign, or an illustrated brand identity, she aims to craft imagery that feels timeless, joyful, and emotionally engaging.

Veronica Ballart Lilja

Veronica Ballart Lilja is a Swedish illustrator and graphic designer based in Brooklyn, New York. Working across lifestyle, beauty, fashion, food, publishing, and branding, she creates vibrant, hand-painted illustrations that blend watercolor, ink, and digital techniques into a distinctive visual language inspired by nature, storytelling, and everyday beauty. Her work spans packaging, books, editorial, public art, and brand collaborations, with clients including international publishers, cultural institutions, and global consumer brands. Veronica's illustrations are known for their expressive use of color, organic details, and ability to bring warmth and personality to products and stories alike. Originally from Sweden, Veronica draws inspiration from Scandinavian design, botanical forms, travel, and life in New York City. Whether creating a children's book, a beauty campaign, or an illustrated brand identity, she aims to craft imagery that feels timeless, joyful, and emotionally engaging.

Available to hire

Veronica Ballart Lilja is a Swedish illustrator and graphic designer based in Brooklyn, New York. Working across lifestyle, beauty, fashion, food, publishing, and branding, she creates vibrant, hand-painted illustrations that blend watercolor, ink, and digital techniques into a distinctive visual language inspired by nature, storytelling, and everyday beauty.

Her work spans packaging, books, editorial, public art, and brand collaborations, with clients including international publishers, cultural institutions, and global consumer brands. Veronica’s illustrations are known for their expressive use of color, organic details, and ability to bring warmth and personality to products and stories alike.

Originally from Sweden, Veronica draws inspiration from Scandinavian design, botanical forms, travel, and life in New York City. Whether creating a children’s book, a beauty campaign, or an illustrated brand identity, she aims to craft imagery that feels timeless, joyful, and emotionally engaging.

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Language

English
Advanced
Swedish
Fluent
Spanish; Castilian
Intermediate

Work Experience

Freelance Graphic Designer at The Crew Studio Barcelona
October 1, 2017 - Present
Trend analyses; trend books; lookbooks; catalogs; concept design; ads; packaging; textile design; logotypes; store material
Freelance Print Designer at Abby Lichtman Studio
January 1, 2017 - Present
Print designer and illustrator
Print Designer and Illustrator at Hallotex
January 1, 2009 - January 1, 2014
Supplier for ZARA, Inditex group. Creating prints, patterns, and illustrations for garments. Trend analyses
Print Designer and Illustrator at Pink Olive
January 1, 2008 - January 1, 2009
Supplier for ZARA, Inditex group. Creating prints, patterns, and illustrations for garments. Trend analyses
Illustrator at Inditex
November 30, 2006 - June 30, 2014
illustrator, graphich designer, trendconsultant, trendresearch
Print Designer and Illustrator at Studio Gloira Jover
January 1, 2006 - January 1, 2008
Creating prints, patterns, and illustrations for garments
Graphic Designer and Art Director at Prasad, Advertising Agency
January 1, 2005 - January 1, 2006
Brand identity; logotype; campaigns; catalogs; illustration
Graphic Designer and Illustrator at Mango
January 1, 2004 - January 1, 2006
Lookbooks; catalogs; campaigns; store material; illustrations for interior, shopping bags, and garments
Freelance Graphic Designer at MAKSU
March 1, 2000 - January 1, 2023
Social media; lookbooks and catalogs; website design and web content; ads; newsletters; banners; store material

Education

BA at IDEP UNIVERSITY
September 18, 2026 - June 19, 2004
Graphic design and illustration
MA Graphic Design at IDEP, Barcelona
January 1, 2000 - January 1, 2004
Media & Communication at Riddarfjardskolan
January 1, 1996 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Software & Internet