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I am a strategic marketing professional with a passion for storytelling and brand growth. Over the past four years, I have built and scaled digital communities, driven influencer collaborations, and turned user-generated content into loyal customers through data-driven content strategies. I thrive in fast-paced fashion, hospitality, and lifestyle spaces, crafting immersive experiences and consistent brand messaging across social channels. I love turning insights into creative campaigns that resonate with audiences and deliver measurable ROI.…I am a strategic marketing professional with a passion for storytelling and brand growth. Over the past four years, I have built and scaled digital communities, driven influencer collaborations, and turned user-generated content into loyal customers through data-driven content strategies. I thrive in fast-paced fashion, hospitality, and lifestyle spaces, crafting immersive experiences and consistent brand messaging across social channels. I love turning insights into creative campaigns that resonate with audiences and deliver measurable ROI.

Mercy Njenga

Marketing Strategist, Brand Strategist, Social Media Manager, +2

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I am a strategic marketing professional with a passion for storytelling and brand growth. Over the past four years, I have built and scaled digital communities, driven influencer collaborations, and turned user-generated content into loyal customers through data-driven content strategies. I thrive in fast-paced fashion, hospitality, and lifestyle spaces, crafting immersive experiences and consistent brand messaging across social channels. I love turning insights into creative campaigns that resonate with audiences and deliver measurable ROI.…I am a strategic marketing professional with a passion for storytelling and brand growth. Over the past four years, I have built and scaled digital communities, driven influencer collaborations, and turned user-generated content into loyal customers through data-driven content strategies. I thrive in fast-paced fashion, hospitality, and lifestyle spaces, crafting immersive experiences and consistent brand messaging across social channels. I love turning insights into creative campaigns that resonate with audiences and deliver measurable ROI.

Available to hire

I am a strategic marketing professional with a passion for storytelling and brand growth. Over the past four years, I have built and scaled digital communities, driven influencer collaborations, and turned user-generated content into loyal customers through data-driven content strategies.

I thrive in fast-paced fashion, hospitality, and lifestyle spaces, crafting immersive experiences and consistent brand messaging across social channels. I love turning insights into creative campaigns that resonate with audiences and deliver measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Brand Specialist (Fashion & Hospitality) at Private Client

August 1, 2025 - Present

Direct the visual identity for a luxury sneaker brand, nightclub, and premium hospitality units; oversaw end-to-end production of marketing materials. Increased social media sentiment by 15% through a revamped content strategy focusing on interactive storytelling and high-quality video content. Authored comprehensive house manuals and digital brand templates to ensure seamless operations and consistent messaging across ventures.

Social Media Manager at Vencia

January 1, 2025 - July 1, 2025

Developed and implemented comprehensive strategies across Instagram, TikTok, and YouTube to enhance brand visibility and drive revenue. Built strategic partnerships with industry influencers to expand brand reach and generate high-quality user-generated content. Prepared detailed reports using Sprout Social and Google Analytics to evaluate campaign ROI and refine future strategies.

Independent Travel Manager at Dreamport

December 1, 2024 - March 1, 2025

Content Coordination: Created detailed itineraries and documentation, showcasing strong attention to detail and personalized recommendation skills. Client Engagement: Managed real-time communications and emergency problem-solving for global clients.

Data Analyst at CloudFactory

September 1, 2023 - November 1, 2024

Consumer Insights: Analyze engagement data to identify patterns, providing actionable insights for marketing and product development. Technical Optimization: Achieved a 15% reduction in customer complaints by troubleshooting technical issues and maintaining an internal knowledge base.

Communications Coordinator at Vencia

April 1, 2022 - August 1, 2023

Brand Sentiment: Executed strategic PR campaigns that achieved a 15% increase in positive brand sentiment within six months. Community Trust: Reduced average response time to customer inquiries by 20% through professionalized digital communication protocols. Crisis Management: Developed crisis communication plans to manage emergency situations and ensure accurate brand messaging.

Director & Founder at Sonnie Sneakers

January 1, 2022 - March 1, 2022

Startup Growth: Scaled follower count by 25% within two months and boosted online sales by 10% through influencer partnerships and curated content. Operations & Events: Optimized the company website (Shopify/WordPress) and executed successful pop-up shop events to drive community engagement.

Broadcast Production Intern at Kenya Broadcasting Corporation (KBC)

January 1, 2020 - March 1, 2020

Content Creation: Assisted in research and scriptwriting for 'Good Morning Kenya,' contributing to a 15% increase in audience engagement. Visual Production: Collaborated on set design and gained technical proficiency in professional camera and sound equipment.