Hi I'm Xavier. Most brands know they have a great product , the hard part is figuring out who they're really talking to and why anyone should care. That's where I come in. I'm a Creative Strategist and Social Media Manager specializing in food, eco, and wellness brands — brands that actually stand for something. Before I write a single caption or script a single post, I run a deep brand investigation process to uncover the real story behind the brand. That's how I helped a biodegradable cleaning brand discover that their true audience was mothers — not eco-enthusiasts — and shifted their entire content direction around that insight. And it's how I ran a Meta Ads campaign for a café client that hit 18.67% CTR and generated 156 WhatsApp conversations in 8 days, against a goal of 30 in 30. I work fully remote and bring the kind of proactive communication that makes the collaboration feel easy — you'll always know where things stand without having to ask. My work sits at the intersection of strategy and creativity: I script, write, direct, and build content systems that are loyal to who your brand actually is. If you're tired of content that looks fine but feels off-brand, or ads that spend money without really saying anything — let's talk. I'm available for content strategy, Meta Ads, brand discovery, and ongoing social media management. US and EU timezone overlap is no problem from Ecuador (GMT-5).…Hi I'm Xavier. Most brands know they have a great product , the hard part is figuring out who they're really talking to and why anyone should care. That's where I come in. I'm a Creative Strategist and Social Media Manager specializing in food, eco, and wellness brands — brands that actually stand for something. Before I write a single caption or script a single post, I run a deep brand investigation process to uncover the real story behind the brand. That's how I helped a biodegradable cleaning brand discover that their true audience was mothers — not eco-enthusiasts — and shifted their entire content direction around that insight. And it's how I ran a Meta Ads campaign for a café client that hit 18.67% CTR and generated 156 WhatsApp conversations in 8 days, against a goal of 30 in 30. I work fully remote and bring the kind of proactive communication that makes the collaboration feel easy — you'll always know where things stand without having to ask. My work sits at the intersection of strategy and creativity: I script, write, direct, and build content systems that are loyal to who your brand actually is. If you're tired of content that looks fine but feels off-brand, or ads that spend money without really saying anything — let's talk. I'm available for content strategy, Meta Ads, brand discovery, and ongoing social media management. US and EU timezone overlap is no problem from Ecuador (GMT-5).WWWW…