Social Media Manager & Marketing Strategist at Hair & Compounds (H & C) / Vitabae / CX Analy tix

Own social and brand strategy for 3 brands (H& C, Vitabae, CX Analy tix). Run content, community, and integrated campaigns across Instagram, TikTok, LinkedIn, YouTube, Pinterest, Reddit, and Facebook. Grew H& C Instagram following by 8K+ organically through sty l ist-community content (educational posts, behind-the-chair videos, UGC for working hair stylists). Doubled CX Analy tix’s LinkedIn following (+100%) via thought-leadership content for enterprise decision-makers on LinkedIn and YouTube. Built Vitabae’s pre-launch presence from scratch using customer interviews and audience segmentation, sourcing influencers/UGC creators, and establishing brand voice and creative direction. Manage a team of 4 in agile sprints, shipping 20–40 pieces of content monthly; write creative briefs; maintain editorial calendars and quality reviews. Build AI-powered production workflows (ChatGPT/Claude/Adobe Firefly/ElevenLabs/Zapier/Make/n8n) to triple output and free team capacity for short-form v

Marketing Manager at Phoenix Prime Security

Own end-to-end social media strategy across three brands — H&C (premium hair extensions), Vita bae (women’s supplements), and CX Analytics (B2B SaaS). Responsibilities span content creation, community management, and campaign execution across all platforms. Led influencer partnerships and provided creative direction for photo/video shoots and brand voice development during Vita bae’s launch phase. Managed and mentored teams across LA and India, overseeing briefs, workflows, quality reviews, and a structured interview framework for hiring. Built AI-powered workflows for social listening, community engagement automation, and short-form video production using generative AI, voice synthesis, and image generation tools. Designed performance dashboards tracking KPIs, created creative decks and mood boards, and drafted UX wireframes to align cross-functional stakeholders. Led hiring for India-based creative and content roles, establishing a framework focused on locus of control and care