Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a senior marketing leader with global experience across blockchain, fintech, and emerging technologies. I translate complex technical concepts into clear, user-focused narratives that elevate brand authority, accelerate education, and support product launches through data-driven content strategies, community growth, and GTM execution. I excel at building crypto-native communities, leading major website redesigns, and delivering content engines that drive engagement and ecosystem growth across Web3, fintech, and enterprise software. I thrive in cross-functional teams and with external partners to turn ambitious ideas into real-world results.…I'm a senior marketing leader with global experience across blockchain, fintech, and emerging technologies. I translate complex technical concepts into clear, user-focused narratives that elevate brand authority, accelerate education, and support product launches through data-driven content strategies, community growth, and GTM execution. I excel at building crypto-native communities, leading major website redesigns, and delivering content engines that drive engagement and ecosystem growth across Web3, fintech, and enterprise software. I thrive in cross-functional teams and with external partners to turn ambitious ideas into real-world results.

Christopher Lu

Content Producer, Content Creator, Marketing Strategist, +2





I'm a senior marketing leader with global experience across blockchain, fintech, and emerging technologies. I translate complex technical concepts into clear, user-focused narratives that elevate brand authority, accelerate education, and support product launches through data-driven content strategies, community growth, and GTM execution. I excel at building crypto-native communities, leading major website redesigns, and delivering content engines that drive engagement and ecosystem growth across Web3, fintech, and enterprise software. I thrive in cross-functional teams and with external partners to turn ambitious ideas into real-world results.…I'm a senior marketing leader with global experience across blockchain, fintech, and emerging technologies. I translate complex technical concepts into clear, user-focused narratives that elevate brand authority, accelerate education, and support product launches through data-driven content strategies, community growth, and GTM execution. I excel at building crypto-native communities, leading major website redesigns, and delivering content engines that drive engagement and ecosystem growth across Web3, fintech, and enterprise software. I thrive in cross-functional teams and with external partners to turn ambitious ideas into real-world results.

Available to hire

I’m a senior marketing leader with global experience across blockchain, fintech, and emerging technologies. I translate complex technical concepts into clear, user-focused narratives that elevate brand authority, accelerate education, and support product launches through data-driven content strategies, community growth, and GTM execution.

I excel at building crypto-native communities, leading major website redesigns, and delivering content engines that drive engagement and ecosystem growth across Web3, fintech, and enterprise software. I thrive in cross-functional teams and with external partners to turn ambitious ideas into real-world results.

Skills

HubSpot

Copywriting

Email Marketing

Experience Level

HubSpot

Expert

Copywriting

Expert

Email Marketing

Expert

Language

English

Fluent

Vietnamese

Beginner

Work Experience

Marketing Advisor (Part-Time) at Alma Recruiting

February 1, 2026 - Present

Direct a website redesign, inbound marketing across social and digital channels, content strategy, and thought leadership efforts for an international recruitment and mobility services company assisting young Vietnamese professionals to migrate to Germany.

Head of Marketing at Mintlayer

August 1, 2022 - February 1, 2026

Led end-to-end marketing strategy for a blockchain ecosystem by driving multichannel growth through data-driven content, community campaigns, and targeted messaging that engaged both technical and nontechnical audiences. Scaled cryptonative communities and oversaw the redesign of Mintlayer.org and Mintlayer.com, aligning brand messaging and producing all core communications.

Marketing Manager at PowerTrade

March 1, 2022 - September 1, 2022

Produced educational content (blogs, newsletters, videos) that simplified crypto options concepts; designed marketing automation workflows; segmentation; improved user activation.

Marketing Project Manager & Business Development Manager at YOOSE/vBase Digital

July 1, 2021 - May 1, 2022

Directed digital content development and campaign planning to strengthen brand presence in fintech and blockchain markets; managed marketing automation and segmentation; led business development initiatives selling HubSpot CRM services to secure new accounts.

Director of Marketing & Business Development at SiGlaz

January 1, 2018 - July 1, 2021

Developed marketing strategies and stakeholder engagement programs for the high-precision manufacturing software sector; produced sales collateral and product communications; secured new software development projects and managed key accounts.

Ecommerce Business Owner at CatchtheBug

December 1, 2017 - July 1, 2021

Founded and scaled an online retail business on Amazon and Etsy; led PPC campaigns, SEO optimization, and listing enhancements that achieved top 100 category rankings and Amazon’s Choice status for multiple products.

CoFounder at Car Bar

January 1, 2016 - April 1, 2018

Oversaw business operations, licensing, and compliance while managing a team of fabricators and technicians; led social media marketing and content creation to grow brand visibility.

Founder at Lifted Inc.

November 1, 2011 - December 1, 2016

Built and managed the first DIY auto garage in the San Francisco Bay Area; drove customer acquisition through targeted digital marketing, SEO, and community-focused content; cultivated long-term local partnerships.