My mission in joining the team at We Are Sprout was to reshape the way they tackle client briefs by diversifying how clients show up in this increasingly competitive market. Inghams is a key contributor to the workload, and the client that required the biggest shift in mindset to bring itself back to the forefront for consumers minds. That’s where I stepped in. Creating the most successful campaign the brand has seen to date, I worked with Inghams and their established partnership with Manu Feildel to tell a story of the journey from chicken farming to poultry at the dinner table. Contextualising the brands’ ‘Always Good’ motto into something tangible was key to unlocking the hearts of consumers. I proposed we take viewers behind the scenes to the farms and the plants where meat chickens are raised and processed into the products we see in market - naturally, this is a pretty scary topic. But by positioning the lens on the wellbeing and sustainability of the animals, then on the community and commradery of plant workers, we were able to capture an honest look into Inghams motto made reality. Having worked in the retail and FMCG spaces for the better portion of 8 years, I’ve developed an intense skillset and passion for advertising. In my career so far, I’ve covered a vast range of categories across digital, social media, OOH, B2B, Augmented Reality and advertorial marketing. From fashion, fresh food, beauty, dining & fast food, FMCG, entertainment, large redevelopment plans and cultural moments, I’ve developed the tenacity and intuition to effectively create campaigns and content - big and small - that stand out. Don’t believe me? Check out my portfolio at gracezanetti.com.au or reach out for a chat anytime.…My mission in joining the team at We Are Sprout was to reshape the way they tackle client briefs by diversifying how clients show up in this increasingly competitive market. Inghams is a key contributor to the workload, and the client that required the biggest shift in mindset to bring itself back to the forefront for consumers minds. That’s where I stepped in. Creating the most successful campaign the brand has seen to date, I worked with Inghams and their established partnership with Manu Feildel to tell a story of the journey from chicken farming to poultry at the dinner table. Contextualising the brands’ ‘Always Good’ motto into something tangible was key to unlocking the hearts of consumers. I proposed we take viewers behind the scenes to the farms and the plants where meat chickens are raised and processed into the products we see in market - naturally, this is a pretty scary topic. But by positioning the lens on the wellbeing and sustainability of the animals, then on the community and commradery of plant workers, we were able to capture an honest look into Inghams motto made reality. Having worked in the retail and FMCG spaces for the better portion of 8 years, I’ve developed an intense skillset and passion for advertising. In my career so far, I’ve covered a vast range of categories across digital, social media, OOH, B2B, Augmented Reality and advertorial marketing. From fashion, fresh food, beauty, dining & fast food, FMCG, entertainment, large redevelopment plans and cultural moments, I’ve developed the tenacity and intuition to effectively create campaigns and content - big and small - that stand out. Don’t believe me? Check out my portfolio at gracezanetti.com.au or reach out for a chat anytime.WWWW…