I’m a Digital Art Director with 20+ years crafting brands and digital experiences across branding, social media, marketing materials, and retail windows. I excel at creating cohesive design systems, leading teams, and turning concepts into compelling visuals quickly, whether working solo or in a collaborative environment. I thrive on contemporary design and concept development, with a strong focus on web, UI/UX, and brand consistency. I enjoy mentoring designers and delivering scalable solutions across campaigns, launches, and retail environments. 8 years at KEEN Footwear: • Spearheaded the email team collaborating closely with the copy and dev team, regularly performed A/B testing, elevated the brand to not just push shoe sales, but to save outdoor spaces, promote volunteering, discuss environmental impact, bring awareness to social and non-profit organizations and elevate KEEN’s core values. • Formed close partnerships with brand, product, marketing, and sales teams to deliver cohesive visual strategies for social, retail, online, sales events, and industry conventions. • Created site-wide 360 launches, email and social for all outdoor categories including-hiking, water, walking, trail running, kids, and utility. • Initiated all holiday campaigns including Black Friday, Cyber Monday and 12 Days Of KEEN. • Worked with local print and materials companies to build retail windows and point of purchase display for multiple KEEN retail locations. Cut significant cost and environmental impact by choosing recycled materials. • Managed and developed a team of designers.…I’m a Digital Art Director with 20+ years crafting brands and digital experiences across branding, social media, marketing materials, and retail windows. I excel at creating cohesive design systems, leading teams, and turning concepts into compelling visuals quickly, whether working solo or in a collaborative environment. I thrive on contemporary design and concept development, with a strong focus on web, UI/UX, and brand consistency. I enjoy mentoring designers and delivering scalable solutions across campaigns, launches, and retail environments. 8 years at KEEN Footwear: • Spearheaded the email team collaborating closely with the copy and dev team, regularly performed A/B testing, elevated the brand to not just push shoe sales, but to save outdoor spaces, promote volunteering, discuss environmental impact, bring awareness to social and non-profit organizations and elevate KEEN’s core values. • Formed close partnerships with brand, product, marketing, and sales teams to deliver cohesive visual strategies for social, retail, online, sales events, and industry conventions. • Created site-wide 360 launches, email and social for all outdoor categories including-hiking, water, walking, trail running, kids, and utility. • Initiated all holiday campaigns including Black Friday, Cyber Monday and 12 Days Of KEEN. • Worked with local print and materials companies to build retail windows and point of purchase display for multiple KEEN retail locations. Cut significant cost and environmental impact by choosing recycled materials. • Managed and developed a team of designers.WWWW…