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A creative and data-driven digital marketer who enjoys turning ideas into engaging content and measurable results. With experience managing social media, campaigns, and brand strategy, I focus on understanding what connects with audiences and using insights to continuously improve performance. I’m always curious, adaptable, and eager to learn and grow in fast-paced environments.…

Janhavi Tripathi

Digital Marketer, Social Media Manager, Copywriter, +2

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A creative and data-driven digital marketer who enjoys turning ideas into engaging content and measurable results. With experience managing social media, campaigns, and brand strategy, I focus on understanding what connects with audiences and using insights to continuously improve performance. I’m always curious, adaptable, and eager to learn and grow in fast-paced environments.…

Available to hire

A creative and data-driven digital marketer who enjoys turning ideas into engaging content and measurable results. With experience managing social media, campaigns, and brand strategy, I focus on understanding what connects with audiences and using insights to continuously improve performance. I’m always curious, adaptable, and eager to learn and grow in fast-paced environments.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Digital Marketing Manager at Nadika Dairy and Agro Industries Pvt. Ltd.

February 1, 2026 - Present

Led end-to-end social media strategy across Instagram, Facebook, and WhatsApp Business for a growing FMCG dairy brand, driving consistent month-over-month follower growth and brand awareness. Planned, shot, and designed 20+ monthly creatives, reels, and product campaigns in Canva, maintaining a cohesive visual identity and elevating average post engagement. Built and executed seasonal and product-launch campaigns by owning the content calendar, copywriting, scheduling, and distribution across Meta and WhatsApp. Tracked Meta Insights and audience analytics weekly, identified top-performing content, performed A/B tests on creatives and captions, and refined strategy to improve reach, CTR, and ROI. Collaborated with sales and operations to align digital promotions with inventory cycles and revenue targets.

Junior Manager — Marketing & Operations at Nadika Dairy and Agro Industries Pvt. Ltd.

January 1, 2024 - January 1, 2026

Owned product positioning, packaging refreshes, and promotional outreach for the launch of multiple SKUs across regional retail and digital channels. Developed brand communication assets and managed vendor relationships for print and digital deliverables, cutting turnaround time on marketing collateral. Coordinated cross-functional execution of campaigns and product launches, ensuring on-time delivery against marketing calendars and launch deadlines.

Managing Head at Payme Fintech Solutions

May 1, 2024 - December 1, 2024

Led a 25-member team across daily operations, task delegation, and performance tracking, building leadership and stakeholder communication skills. Streamlined internal workflows and reporting processes, improving operational efficiency and project throughput across concurrent initiatives.