Development of visual identities, logos and visual communication systems to establish a credible, market-relevant brand presence. Design of packaging and communication materials to translate ideas into a recognizable and differentiated expression. Integration of concepts, positioning and visual culture with consideration of user perception, market context and communication patterns. Development of systems that reduce noise in communication, increase understanding of value and support long-term brand recognition. Project development from initial direction to production, including coordination with relevant partners.

Production Designer at Studio Sonda Junior

January 1, 2019 - January 1, 2025

Development of visual identities, communication materials and vector-based solutions within a studio environment. Design of logos, pictograms and typographic elements with a focus on clarity, functionality and consistency of visual language. Concept development and preparation of presentation materials online in line with communication goals and project context. Work for the King brand (Ledo) — Maestc and Red Velvet as well as development of an original concept for Young Lions with achieved professional recognitions. Adoption of art direction principles, structured workflows and project execution within defined processes and deadlines.