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I am a brand identity and visual systems designer based in Croatia, focused on clear, distinctive and production-ready visual communication. I develop logos, identity systems, packaging, presentations and communication assets with strong attention to detail, typography, composition and real-world application. My process combines structured thinking with visual exploration: I first understand the context and goals, then develop and refine concepts into a coherent brand system. My background includes studio experience at Studio Sonda and independent work through SART, with a focus on brand identity, packaging and communication design.…I am a brand identity and visual systems designer based in Croatia, focused on clear, distinctive and production-ready visual communication. I develop logos, identity systems, packaging, presentations and communication assets with strong attention to detail, typography, composition and real-world application. My process combines structured thinking with visual exploration: I first understand the context and goals, then develop and refine concepts into a coherent brand system. My background includes studio experience at Studio Sonda and independent work through SART, with a focus on brand identity, packaging and communication design.

Simon Flegar

Brand Designer, Art Director, Graphic Designer, +3

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I am a brand identity and visual systems designer based in Croatia, focused on clear, distinctive and production-ready visual communication. I develop logos, identity systems, packaging, presentations and communication assets with strong attention to detail, typography, composition and real-world application. My process combines structured thinking with visual exploration: I first understand the context and goals, then develop and refine concepts into a coherent brand system. My background includes studio experience at Studio Sonda and independent work through SART, with a focus on brand identity, packaging and communication design.…I am a brand identity and visual systems designer based in Croatia, focused on clear, distinctive and production-ready visual communication. I develop logos, identity systems, packaging, presentations and communication assets with strong attention to detail, typography, composition and real-world application. My process combines structured thinking with visual exploration: I first understand the context and goals, then develop and refine concepts into a coherent brand system. My background includes studio experience at Studio Sonda and independent work through SART, with a focus on brand identity, packaging and communication design.

Available to hire

I am a brand identity and visual systems designer based in Croatia, focused on clear, distinctive and production-ready visual communication.

I develop logos, identity systems, packaging, presentations and communication assets with strong attention to detail, typography, composition and real-world application. My process combines structured thinking with visual exploration: I first understand the context and goals, then develop and refine concepts into a coherent brand system.

My background includes studio experience at Studio Sonda and independent work through SART, with a focus on brand identity, packaging and communication design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Poster

Intermediate

Language

Croatian

Fluent

English

Advanced

Work Experience

Brand Designer at Independent Practice bART — Visual communication and brand development studio

September 1, 2025 - Present

Development of visual identities, logos and visual communication systems to establish a credible, market-relevant brand presence. Design of packaging and communication materials to translate ideas into a recognizable and differentiated expression. Integration of concepts, positioning and visual culture with consideration of user perception, market context and communication patterns. Development of systems that reduce noise in communication, increase understanding of value and support long-term brand recognition. Project development from initial direction to production, including coordination with relevant partners.

Production Designer at Studio Sonda Junior

January 1, 2019 - January 1, 2025

Development of visual identities, communication materials and vector-based solutions within a studio environment. Design of logos, pictograms and typographic elements with a focus on clarity, functionality and consistency of visual language. Concept development and preparation of presentation materials online in line with communication goals and project context. Work for the King brand (Ledo) — Maestc and Red Velvet as well as development of an original concept for Young Lions with achieved professional recognitions. Adoption of art direction principles, structured workflows and project execution within defined processes and deadlines.

Brand Identity & Visual System Designer at Studio Sonda

January 1, 2019 - January 1, 2025

As a brand identity designer, I work in a structured studio environment focusing on visual identities and brand systems. My role involves designing logos, typographic systems, and working closely with clients to ensure clarity and real-world application.

Junior Production Designer at Kit

September 1, 2022 - Present

Responsible for developing brand identity systems, typography, and packaging designs. I ensure design consistency across various mediums to enhance client branding.