Simon Flegar

Development of visual identities, logos and visual communication systems to establish a credible, market-relevant brand presence. Design of packaging and communication materials to translate ideas into a recognizable and differentiated expression. Integration of concepts, positioning and visual culture with consideration of user perception, market context and communication patterns. Development of systems that reduce noise in communication, increase understanding of value and support long-term brand recognition. Project development from initial direction to production, including coordination with relevant partners.

Responsible for developing brand identity systems, typography, and packaging designs. I ensure design consistency across various mediums to enhance client branding.

As a brand identity designer, I work in a structured studio environment focusing on visual identities and brand systems. My role involves designing logos, typographic systems, and working closely with clients to ensure clarity and real-world application.