I am a graphic designer with a Master’s in Marketing and Digital Advertising, blending creativity with strategic thinking to lead community management and visual communication. I specialize in brand identity, art direction, and social media advertising (Instagram, Facebook, LinkedIn, Google Ads), with a focus on optimizing reach, engagement, and conversions through data-driven strategies and tools like Google Analytics. I am dedicated, driven, and committed to continuous learning and professional growth. I thrive in collaborative environments, emphasizing creativity, leadership, teamwork, organization, communication, resourcefulness, styling, and photography to deliver compelling visuals and meaningful campaigns.

Mabel Henao Murcia

I am a graphic designer with a Master’s in Marketing and Digital Advertising, blending creativity with strategic thinking to lead community management and visual communication. I specialize in brand identity, art direction, and social media advertising (Instagram, Facebook, LinkedIn, Google Ads), with a focus on optimizing reach, engagement, and conversions through data-driven strategies and tools like Google Analytics. I am dedicated, driven, and committed to continuous learning and professional growth. I thrive in collaborative environments, emphasizing creativity, leadership, teamwork, organization, communication, resourcefulness, styling, and photography to deliver compelling visuals and meaningful campaigns.

Available to hire

I am a graphic designer with a Master’s in Marketing and Digital Advertising, blending creativity with strategic thinking to lead community management and visual communication. I specialize in brand identity, art direction, and social media advertising (Instagram, Facebook, LinkedIn, Google Ads), with a focus on optimizing reach, engagement, and conversions through data-driven strategies and tools like Google Analytics.

I am dedicated, driven, and committed to continuous learning and professional growth. I thrive in collaborative environments, emphasizing creativity, leadership, teamwork, organization, communication, resourcefulness, styling, and photography to deliver compelling visuals and meaningful campaigns.

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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Marketing Analyst at DCR Exponential
January 1, 2025 - January 1, 2026
Responsible for digital marketing analytics and campaign optimization. Led data-driven advertising initiatives and reporting, leveraging tools such as Google Analytics to inform strategy and measure performance across channels.
Community Manager at Boho Spa
January 1, 2025 - January 1, 2026
Managed online communities and Meta Ads campaigns, coordinating content calendars and engagement strategies to increase reach and audience interaction in Barranquilla, Colombia.
Graphic Designer JR. at Tecnoglass S.A.S.
January 1, 2024 - January 1, 2024
Contributed to visual identity projects and marketing collateral, supporting branding efforts and design execution for communications materials.
Community Manager at Enchanté
January 1, 2023 - January 1, 2024
Led community management initiatives for a floral boutique, developing social media campaigns and content to boost engagement in Medellín, Colombia.
Creative Director & Marketing Specialist at Mhm Studio
January 1, 2020 - January 1, 2026
Overseeing visual identity and marketing strategy; directing branding projects and creative campaigns across Medellín & Barranquilla.

Education

Master’s Degree in Marketing and Digital Advertising at University Nebrija
January 11, 2030 - January 1, 2026
Graphic Design - Bachelor's Degree at University Colegiatura Colombiana
January 11, 2030 - January 1, 2024
Business Administration - 4 Semesters at University EAFIT
January 1, 2017 - January 1, 2018
Bachelor at School of Sagrado Corazón
January 11, 2030 - January 1, 2015
Congress Conamerc - The essence of branding at University EAFIT
January 1, 2023 - January 1, 2023
Cultural Exchange at College of English Language Pacific Beach
January 1, 2019 - July 1, 2019
English Language Program at FOCUS & Language Center EAFIT
January 1, 2015 - January 1, 2016

Qualifications

Congress Conamerc - The essence of branding
January 1, 2023 - January 1, 2023
Cultural Exchange
January 1, 2019 - July 1, 2019
English Language Program
January 1, 2015 - January 1, 2016

Industry Experience

Media & Entertainment, Professional Services