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Hi, I’m Mieraf Nigussie Fite—a Strategic Marketing & Brand Communications professional with 5 years of progressive experience across real estate, FMCG, and B2B sectors. I design and execute integrated marketing strategies that drive lead generation, brand growth, and higher conversion, with a specialization in real estate marketing, content strategy, and cross-channel campaigns. I excel at leading teams, managing budgets, and turning insights into measurable results. I thrive in collaborative environments and love delivering campaigns that resonate across digital, print, and experiential channels.…Hi, I’m Mieraf Nigussie Fite—a Strategic Marketing & Brand Communications professional with 5 years of progressive experience across real estate, FMCG, and B2B sectors. I design and execute integrated marketing strategies that drive lead generation, brand growth, and higher conversion, with a specialization in real estate marketing, content strategy, and cross-channel campaigns. I excel at leading teams, managing budgets, and turning insights into measurable results. I thrive in collaborative environments and love delivering campaigns that resonate across digital, print, and experiential channels.

Mieraf Nigussie Fite

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hi, I’m Mieraf Nigussie Fite—a Strategic Marketing & Brand Communications professional with 5 years of progressive experience across real estate, FMCG, and B2B sectors. I design and execute integrated marketing strategies that drive lead generation, brand growth, and higher conversion, with a specialization in real estate marketing, content strategy, and cross-channel campaigns. I excel at leading teams, managing budgets, and turning insights into measurable results. I thrive in collaborative environments and love delivering campaigns that resonate across digital, print, and experiential channels.…Hi, I’m Mieraf Nigussie Fite—a Strategic Marketing & Brand Communications professional with 5 years of progressive experience across real estate, FMCG, and B2B sectors. I design and execute integrated marketing strategies that drive lead generation, brand growth, and higher conversion, with a specialization in real estate marketing, content strategy, and cross-channel campaigns. I excel at leading teams, managing budgets, and turning insights into measurable results. I thrive in collaborative environments and love delivering campaigns that resonate across digital, print, and experiential channels.

Available to hire

Hi, I’m Mieraf Nigussie Fite—a Strategic Marketing & Brand Communications professional with 5 years of progressive experience across real estate, FMCG, and B2B sectors. I design and execute integrated marketing strategies that drive lead generation, brand growth, and higher conversion, with a specialization in real estate marketing, content strategy, and cross-channel campaigns.

I excel at leading teams, managing budgets, and turning insights into measurable results. I thrive in collaborative environments and love delivering campaigns that resonate across digital, print, and experiential channels.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Amharic

Fluent

Oromo

Beginner

Work Experience

Marketing Supervisor at Metropolitan Real Estate

May 1, 2024 - Present

Designed and executed a 360° marketing strategy across digital, ATL, BTL, and diaspora channels, boosting lead generation and qualified conversions. Supervised a marketing team of 5, ensuring outputs aligned with brand objectives and campaign timelines. Implemented CRM and lead nurturing workflows with sales to improve client response rates and tracking. Managed brand ambassador campaigns and vendor partnerships; handled budgets and project management.

Digital Media Officer at Cactus Advertising

September 1, 2023 - May 1, 2024

Managed digital campaigns for global FMCG brands such as Unilever and Heineken Ethiopia, blending media buying, influencer partnerships, and targeted content. Optimized digital spends across platforms to align ROI with brand KPIs.

Senior Digital Marketing Executive at Hosae Real Estate / A PMG

August 1, 2021 - December 1, 2023

Managed Hosae’s digital presence and content production, supervising a graphics designer; executed performance-based digital funnels that generated 1,500+ qualified leads and drove 15+ units in sales. Created integrated campaigns for luxury and mid-tier projects and coordinated inaugurations/events with media coverage and branding touchpoints.

Digital Marketing Executive at Zeleman Communications

January 1, 2023 - September 1, 2023

Developed and executed annual advertising strategies, managed digital content calendars and paid media budgets, planned influencer campaigns, and led a rebranding project from research to creative execution.