I am a results-driven social media marketing professional with 4+ years of hands-on experience in paid advertising, content strategy, and client collaboration. I have proven expertise managing Meta platform campaigns, optimizing digital marketing across Facebook, Instagram, TikTok, and LinkedIn, and delivering measurable results. Previously, I worked at Meta on content operations and data annotation, which gave me direct insights into platform mechanics and best practices. I excel at translating complex marketing concepts into clear guidance, and I enjoy empowering clients to independently manage their social media and ads. I’m passionate about blending strategic execution with practical knowledge transfer to drive campaign performance and client success.

Hassan Javed

I am a results-driven social media marketing professional with 4+ years of hands-on experience in paid advertising, content strategy, and client collaboration. I have proven expertise managing Meta platform campaigns, optimizing digital marketing across Facebook, Instagram, TikTok, and LinkedIn, and delivering measurable results. Previously, I worked at Meta on content operations and data annotation, which gave me direct insights into platform mechanics and best practices. I excel at translating complex marketing concepts into clear guidance, and I enjoy empowering clients to independently manage their social media and ads. I’m passionate about blending strategic execution with practical knowledge transfer to drive campaign performance and client success.

Available to hire

I am a results-driven social media marketing professional with 4+ years of hands-on experience in paid advertising, content strategy, and client collaboration. I have proven expertise managing Meta platform campaigns, optimizing digital marketing across Facebook, Instagram, TikTok, and LinkedIn, and delivering measurable results.

Previously, I worked at Meta on content operations and data annotation, which gave me direct insights into platform mechanics and best practices. I excel at translating complex marketing concepts into clear guidance, and I enjoy empowering clients to independently manage their social media and ads. I’m passionate about blending strategic execution with practical knowledge transfer to drive campaign performance and client success.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Urdu
Fluent

Work Experience

Community Operations Analyst at Covalen (Client: Meta Dublin)
August 1, 2024 - June 1, 2026
Developed comprehensive understanding of Meta's content policies across US, UK, and Irish markets, directly applicable to creating compliant, on-brand advertising campaigns and training clients on platform guidelines. Gained expertise in platform security and account verification processes, ensuring knowledge of safeguards that protect advertising accounts and campaign performance. Collaborated with global cross-functional teams on multilingual operations to ensure comprehensive content coverage and mitigate integrity risks. Developed attention to detail and quality standards processes essential for managing high-quality ad campaigns that meet platform standards and deliver consistent results.
Community Operations Analyst / AI Annotation Analyst at Covalen (Client: Meta Dublin)
August 1, 2024 - Present
Contributed to ID Verification and Business Account Verification projects for US, UK, and Irish markets; provided expert support for complex cases; identified fake/viral IDs to protect users from fraud; escalated cases involving nudity or harmful content to maintain platform safety. Conducted in-depth AI annotation and data quality improvements for generative AI datasets, collaborating with cross-functional teams to enforce content moderation policies, refine labeling methodologies, and mitigate integrity risks across regions. Leveraged data-driven insights to improve model performance.
Sales Consultant at Eir Ireland
February 1, 2024 - July 1, 2024
Developed strong client relationships in a fast-paced environment, building communication and negotiation skills essential for client-focused marketing projects. Managed and developed client portfolios, ensuring high levels of customer satisfaction, retention, and revenue growth. Utilised CRM software (ION & R6) to track customer interactions, sales leads, and pipeline health. Conducted cold calling and follow-up activities to generate, qualify, and convert leads.
Sales Consultant at Eir – Ireland
February 1, 2024 - July 31, 2024
Meet and exceed sales targets; manage and develop client portfolios; utilise CRM software (ION & R6) to track interactions and sales leads; conduct cold calling and follow-ups to generate and qualify leads; implement strategic sales techniques to drive revenue growth and expand market share; close sales by presenting product benefits and addressing customer concerns; collaborate with team to optimize sales strategies.
Sales Supervisor at Circle K Ireland
July 1, 2022 - February 1, 2024
Supervised a team of 8 retail associates, providing direction, support, and coaching to ensure store targets were achieved. Generated daily, weekly, and monthly sales reports to track performance trends and identify areas for improvement.
Sales Supervisor at Circle K – Dublin
July 1, 2022 - February 29, 2024
Supervised a team of 8 retail associates, providing direction and support; conducted regular team meetings for goal setting and issue resolution; maintained positive relationships with vendors to ensure timely delivery and resolve discrepancies; generated daily, weekly, and monthly sales reports to identify performance trends and opportunities.
Digital Marketing Executive at Alif Studio Management Ltd.
November 1, 2021 - July 1, 2023
Managed comprehensive client marketing campaigns across Meta platforms (Facebook, Instagram Ads), Google AdWords, TikTok, and LinkedIn with focus on paid advertising strategy and optimization. Developed and delivered creative content for social media campaigns, consistently increasing brand visibility and audience engagement. Evaluated campaign performance and provided data-backed recommendations to improve ROI and reach target audiences. Created clear documentation, guides, and walkthroughs for campaigns to enable clients to manage content independently.
Digital Marketing Executive at Alif Studio Management Ltd
November 1, 2021 - July 31, 2023
Assisted Digital Content Specialists in generating, coordinating, and delivering creative content for social media ads (Facebook, Google AdWords, TikTok, LinkedIn); managed client portfolios and marketing collateral; drove brand visibility and audience engagement through well-planned digital campaigns; evaluated campaign performance and recommended data-driven improvements; managed website content updates, SEO optimization, and branding alignment.
Business Development Representative at Amentis Technologies
September 1, 2020 - October 31, 2021
Lead generation via cold calls and various social platforms; engaged new clients and managed their portfolios; quoted products/services and built relationships for retention; provided technical support for SAAS, DAAS, and UCAAS customers; tracked prospects and documented data in Microsoft Dynamics CRM; identified decision makers, timelines, hot-buttons, and qualified opportunities; transitioned qualified leads to sales.

Education

Master's in Digital Marketing and Analytics at Dublin Business School
April 1, 2022 - July 1, 2023
Bachelor's In Business Administrations (Marketing) at Bahria University Islamabad
September 1, 2017 - February 1, 2022
Master's in Digital Marketing and Analytics at Dublin Business School
April 1, 2022 - July 1, 2023
Bachelor's in Business Administration (Marketing) at Bahria University Islamabad
September 1, 2017 - February 1, 2022

Qualifications

Introduction to Google SEO
August 1, 2022 - April 23, 2026
Amazon FBA Certification
May 1, 2021 - April 23, 2026
Introduction to Google SEO
August 1, 2022 - June 25, 2026
Amazon FBA Certification
May 1, 2021 - June 25, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education