Ashton Pfenning

Led the end-to-end design and rollout of Montu’s first email marketing ecosystem, including scalable Figma asset libraries and onboarding journeys, driving uplift in audience engagement. Translated Figma components into Braze content modules for full lifecycle campaign execution, ensuring brand consistency and efficient delivery. Owned multi-channel design output across digital, web, social, print, and packaging, including motion and video content. Contributed to UI/UX decisions and used A/B testing to optimise email and campaign outcomes within TGA requirements. Presented concepts to senior stakeholders and mentored mid-weight designers to elevate eDM best practice across the team.

Acted as brand guardian across Qantas and Qantas Frequent Flyer’s verticals, delivering end-to-end creative while ensuring consistent visual identity across digital, print, packaging, signage, OOH, motion, and paid social. Maintained and evolved Creative Studio asset libraries (Adobe Creative Cloud), enabling efficient asset production. Applied WCAG accessibility standards across outputs to deliver accessible and inclusive design. Collaborated with campaign managers, digital teams, and external partners to deliver audience-focused, channel-optimised creative aligned with seasonal objectives. Mentored junior designers and led knowledge-sharing sessions to uplift studio practice.

Delivered full lifecycle digital creative across web, app, email, landing pages, and CRM campaigns, ensuring adherence to global brand guidelines. Produced motion and animated content for email, display, and YouTube to support multi-channel storytelling. Collaborated with cross-functional marketing teams and product stakeholders to deliver fast-paced, campaign-ready creative.