I am a Senior Integrated Designer with 8+ years of experience across Qantas, eBay, and Montu, specializing in design systems, CRM campaign execution, and accessible digital design. I translate complex brand and marketing requirements into clear, inclusive design solutions across multi-channel environments, collaborating with cross-functional teams and mentoring others to grow their skills.

Ashton Pfenning

I am a Senior Integrated Designer with 8+ years of experience across Qantas, eBay, and Montu, specializing in design systems, CRM campaign execution, and accessible digital design. I translate complex brand and marketing requirements into clear, inclusive design solutions across multi-channel environments, collaborating with cross-functional teams and mentoring others to grow their skills.

Available to hire

I am a Senior Integrated Designer with 8+ years of experience across Qantas, eBay, and Montu, specializing in design systems, CRM campaign execution, and accessible digital design.

I translate complex brand and marketing requirements into clear, inclusive design solutions across multi-channel environments, collaborating with cross-functional teams and mentoring others to grow their skills.

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Language

English
Fluent

Work Experience

Senior Digital Designer at Montu
August 1, 2024 - April 30, 2026
Led the end-to-end design and rollout of Montu’s first email marketing ecosystem, including scalable Figma asset libraries and onboarding journeys, driving uplift in audience engagement. Translated Figma components into Braze content modules for full lifecycle campaign execution, ensuring brand consistency and efficient delivery. Owned multi-channel design output across digital, web, social, print, and packaging, including motion and video content. Contributed to UI/UX decisions and used A/B testing to optimise email and campaign outcomes within TGA requirements. Presented concepts to senior stakeholders and mentored mid-weight designers to elevate eDM best practice across the team.
Mid Weight Graphic Designer at Qantas
September 1, 2021 - August 31, 2024
Acted as brand guardian across Qantas and Qantas Frequent Flyer’s verticals, delivering end-to-end creative while ensuring consistent visual identity across digital, print, packaging, signage, OOH, motion, and paid social. Maintained and evolved Creative Studio asset libraries (Adobe Creative Cloud), enabling efficient asset production. Applied WCAG accessibility standards across outputs to deliver accessible and inclusive design. Collaborated with campaign managers, digital teams, and external partners to deliver audience-focused, channel-optimised creative aligned with seasonal objectives. Mentored junior designers and led knowledge-sharing sessions to uplift studio practice.
Digital Designer at eBay Australia
February 1, 2019 - September 30, 2021
Delivered full lifecycle digital creative across web, app, email, landing pages, and CRM campaigns, ensuring adherence to global brand guidelines. Produced motion and animated content for email, display, and YouTube to support multi-channel storytelling. Collaborated with cross-functional marketing teams and product stakeholders to deliver fast-paced, campaign-ready creative.
Junior Designer & Production Assistant at Worldwide
September 1, 2017 - February 28, 2019
Supported end-to-end print production across large-format and commercial collateral, including file preparation, proofing, and quality assurance. Operated in-house print equipment and managed calibration and production workflows. Executed finishing processes and liaised with external suppliers to ensure accurate specifications and timely delivery.

Education

Bachelor of Creative Arts (Graphic Design & Visual Art) at University of Wollongong
January 11, 2030 - April 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other