Available to hire
Hi, I’m Sadman Shahriar, a strategic marketing leader with over 10 years of experience driving brand growth for global giants such as PepsiCo, Samsung, HSBC, KFC, Pizza Hut, Grameenphone (Telenor), and more.
I’m an expert in 360-degree campaign planning, portfolio management, and cross-functional team leadership, with a proven track record of executing high-impact national campaigns that bridge digital and traditional media.
Experience Level
Work Experience
Marketing Lead at Akashj atri
October 1, 2024 - PresentDirecting comprehensive portfolio management and brand communication strategies. Spearheading high-level campaign planning and end-to-end execution to drive market presence.
Account Manager [Brand Communication] at Grey Advertising Bangladesh Ltd.
April 1, 2023 - September 30, 2024Led 360° national campaigns. Managed major product launches. Synchronized multi-agency efforts to ensure consistent brand messaging across all touchpoints.
Assistant Brand Manager [Marketing] at Transcom Beverages Limited [PepsiCo]
July 1, 2022 - April 30, 2023Full 360 Brand Management of all PepsiCo brands (Pepsi, 7up, Mountain Dew, Aquafina, Mirinda & Slice), including design oversight and creative alignment. Optimized production processes and collaborated with sales teams to leverage market data for growth.
Assistant Brand Manager [Brand Communication] at Analyzen Bangladesh Ltd.
September 1, 2020 - March 31, 2022Portfolio : HSBC , KFC, Pizza Hut , Binge [A subsidiary of Robi Axiata] & Bengal Meat. Facilitated client communication and developed campaign strategies tailored to brand-specific KPIs.
Executive [Brand Communication] at Asiatic Marketing Communications Limited
November 1, 2017 - November 30, 2018Portfolio : Samsung, PepsiCo (Pepsi, 7up, Mountain Dew, Aquafina, Mirinda & Tropicana ), British Council, PRAN , Marico and British American Tobacco. Executed complex Digital, ATL, and BTL campaigns for a diverse range of FMCG and Tech products.
Senior Executive [Brand Communication] at Asiatic Marketing Communications Limited
November 1, 2018 - September 30, 2020Portfolio : Samsung, PepsiCo (Pepsi, 7up, Mountain Dew, Aquafina, Mirinda & Tropicana ), British Council, PRAN , Marico and British American Tobacco. Executed complex Digital, ATL, and BTL campaigns for a diverse range of FMCG and Tech products.
Social Media Manager at 7TEEN Digital
January 1, 2015 - April 30, 2016Portfolio : STAR Cineplex , TOYOTA Navana , Thanda Garam and Shunno. Handled client communication, developed and executed digital contents and campaigns for brands.
Undergrad Teaching Assistant at North South University
September 1, 2015 - August 31, 2016Teaching assistant for Kashfah Mahmood Khan Chowdhury.
Intern & Research Assistant at ACI Limited
October 1, 2016 - January 31, 2017Intern & Research Assistant
Education
Bachelor of Business Administration (BBA) Major [Dual] Marketing and Int. Business at North South University
January 1, 2012 - January 1, 2017Higher Secondary Certificate (H.S.C.) at Rajuk Uttara Model School and College
January 1, 2011 - January 1, 2011Secondary School Certificate (S.S.C) at Rajuk Uttara Model School and College
January 1, 2009 - January 1, 2009Qualifications
Industry Experience
Consumer Goods, Telecommunications, Financial Services, Media & Entertainment, Retail, Professional Services
Experience Level
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