Jonathas Costa
I'm a professional with generalist training that helps me blend knowledge from different disciplines into effective Content Marketing.
About
I’m a professional with generalist training that helps me blend knowledge from different disciplines into effective Content Marketing. I leverage my background in cinema and photography to apply storytelling to acquisition and monetization strategies.
In recent years I have served as Head of Content and CMO, coordinating a team of eight across audiovisual, education and content, integrated with the marketing and sales team. I develop inbound and outbound strategies and guide both internal and external initiatives.
- 13 years' experience
- Joined April 2026
Skills· 23
Languages
- PortugueseFluent
- EnglishAdvanced
- Spanish; CastilianAdvanced
- ItalianAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
- Healthcare
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Work experience· 7 roles
Coordinator of the marketing and social media team. Responsible for the inbound and outbound strategies of the company and clients.
Responsible for the Content Marketing, creating content strategies, the editorial line of each social network, customer acquisition funnels and playbooks for each cohort of the company. As Head of Content, coordinated three teams: audiovisual, content and education. Defining goals, OKRs, creating and applying strategies for each segment and measuring the results. Supported franchisees in working with clients such as Spotify, Wizard, Lugano, Grupo A, Dell and more.
Production of institutional videos as director, scene director, cinematographer, camera and switch operator. Clients: SEBRAE, SENAC, TEDx, AES-Sul, SEPRORGS and PAQUETÁ.
Education· 14
Certifications and awards· 5
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