I’m Xabier Mauleón, a UX/UI Design Lead and Art Director who solves complex problems, leads with strong judgment, and turns ambiguity into clear decisions. I design end-to-end experiences and guide cross-functional teams to align product, technology, and business goals. Over the past years I’ve led strategic design initiatives for Condé Nast Spain, built Shopify stores and interactive data-collection experiences, and taught Digital Design Tools at Vogue College of Fashion Spain. I’m passionate about user-centered design, teaching, and mentoring, and I aim to balance creativity with measurable business impact.…

Xabier Mauleón Pérez

I’m Xabier Mauleón, a UX/UI Design Lead and Art Director who solves complex problems, leads with strong judgment, and turns ambiguity into clear decisions. I design end-to-end experiences and guide cross-functional teams to align product, technology, and business goals. Over the past years I’ve led strategic design initiatives for Condé Nast Spain, built Shopify stores and interactive data-collection experiences, and taught Digital Design Tools at Vogue College of Fashion Spain. I’m passionate about user-centered design, teaching, and mentoring, and I aim to balance creativity with measurable business impact.…

Available to hire

I’m Xabier Mauleón, a UX/UI Design Lead and Art Director who solves complex problems, leads with strong judgment, and turns ambiguity into clear decisions. I design end-to-end experiences and guide cross-functional teams to align product, technology, and business goals.

Over the past years I’ve led strategic design initiatives for Condé Nast Spain, built Shopify stores and interactive data-collection experiences, and taught Digital Design Tools at Vogue College of Fashion Spain. I’m passionate about user-centered design, teaching, and mentoring, and I aim to balance creativity with measurable business impact.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Strategic Design Lead at GRUPO PRISA
November 1, 2025 - February 1, 2026
Presentation of the proposal for the PRISA Group’s strategic plan for the 2026–2029 period.
Strategic Design at GRUPO PRISA
November 1, 2025 - February 1, 2026
Presentation of the proposal for the PRISA Group’s strategic plan for the 2026–2029 period.
Digital Professor at Vogue College of Fashion Spain
March 1, 2023 - June 1, 2025
Teach Digital Design Tools, focusing on developing technical and conceptual skills in visual design and user experience. The course integrates cognitive theory from the Ulm School, Braun's functionalist approach, and Nielsen usability principles to provide students with a methodical foundation for user-centered design.
Design Lead, Marketing and Business Design at Condé Nast International
July 1, 2021 - July 1, 2025
Led end-to-end design of Shopify subscription stores for Condé Nast Spain titles (e.g., Vogue Suscripción), developed with ONIL Agency and later adapted for the Middle East region; designed interactive experiences for data collection on Cooltabs; built ticketing microsites using Swoogo; optimized user experience and conversion rates.
Design Lead, CNX (Condé Nast Advertising Agency) at Condé Nast Spain
July 1, 2017 - June 1, 2021
As UX Design Lead, managed a strategic, multifaceted role within CNX (now CNCS), delivering client projects with leadership, creativity, and technical knowledge to ensure digital solutions were visually appealing and user-focused.

Education

University Diploma in Graphic Design at Istituto Europeo di Design (IED), Spain
January 1, 1997 - January 1, 2000
VOSTOK VII PROGRAM at Tramontana.com
February 1, 2018 - November 1, 2019
HTML and CSS Programming at ESCUELA TRAZOS
January 1, 2019 - December 31, 2019
Diploma in Graphic Design at Istituto Europeo di Design (IED)
January 1, 1997 - January 1, 2000
UX/Interaction Design Master’s program at VOSTOK VII PROGRAM - Tramontana.com
February 1, 2018 - November 1, 2019
HTML/CSS Programming at Escuela TRAZOS (Condé Nast internal course)
January 1, 2019 - January 1, 2019
University Diploma in Graphic Design at Istituto Europeo di Design (IED), Spain
January 1, 1997 - January 1, 2000
HTML & CSS Programming Course at ESCUELA TRAZOS (Condé Nast internal)
January 1, 2019 - January 1, 2019
VOSTOK VII Program – UX/Interaction Design Master’s Program at Tramontana.com
February 1, 2018 - November 1, 2019

Qualifications

Master’s in Art Direction
January 1, 2009 - January 1, 2011
VOSTOK VII PROGRAM
February 1, 2018 - November 1, 2019
HTML and CSS programming
January 1, 2019 - December 31, 2019
Master’s in Art Direction
January 1, 2009 - January 1, 2011
Diploma in Graphic Design (IED)
January 1, 1997 - January 1, 2000
Master’s in Art Direction
January 1, 2009 - January 1, 2011
UX/Interaction Design Master’s program
February 1, 2018 - November 1, 2019
HTML/CSS Programming (Condé Nast internal)
January 1, 2019 - January 1, 2019
Master’s in Art Direction
January 1, 2009 - January 1, 2011

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail
    Saas Suscription by Shopify at Conde Nast

    https://www.twine.net/signin

    The project involved the design and development of the online subscription platform for Condé Nast titles in Spain (Vogue, Vanity Fair, and Traveler), initially implemented on Shopify as an e-commerce solution. The architecture was built using a modular and scalable system, enabling the efficient integration of multiple subscription plans (annual, monthly, single issues, and special promotions) while ensuring a unified user experience across all publications.

    A mobile-first approach was applied, guaranteeing usability and consistency across devices. The project also included integration with both local and international payment gateways, as well as the automation of order and fulfillment processes, with a strong focus on simplifying the purchase flow and reducing friction at checkout.

    Thanks to this solid foundation, the system was successfully scaled to other markets in the Middle East and later to India, maintaining the same Shopify framework while adapting the experience to each region’s specific needs (language, currency, payment methods, and logistics).

    This project represented a key step in Condé Nast’s digital transformation, establishing a centralized and flexible subscription model that enabled the alignment of its international subscription strategy.