Siti Luthfiyah Handayani

Freelancer & Remote at Multiple clients

Worked on remote freelance digital marketing and content-related projects across multiple brands.

Brand Marketing Manager at HWG Group & Atlas Beach Fest

Led overall brand strategy and marketing direction. Oversaw campaign execution, creative production, and influencer partnerships. Planned and executed brand events to engage target audiences. Built promotional strategies to drive sales, strengthen consistent brand identity, and develop B2B initiatives and brand collaborations. Increased social media engagement via performance marketing, influencer partnerships, and integrated campaigns; managed Meta Ads optimization and audience growth.

Brand & Marketing Manager at H W Group & Atlas Beach Fest

Lead overall brand strategy and marketing direction. Oversee campaign execution coordination, creative production, and influencer partnerships. Plan and execute brand events to engage target audiences. Design promotional strategies that drive sales and build a strong, consistent brand identity. Develop B2B initiatives and brand collaborations. Increase engagement on social media through data-driven growth marketing and integrated campaigns. Manage paid ads performance, improve social engagement, and deliver high-impact brand activations across FMCG and lifestyle sectors. Skilled in Meta Ads optimization, campaign strategy, and audience growth.

Brand Marketing Manager at HW Group & Atlas Beach Fest

Lead overall brand strategy and marketing direction. Oversee campaign execution, coordinate creative production, and manage influencer partnerships. Analyze and redefine brand events to engage target audiences.

Marketing Manager at PT. Sky Garden Bali

Managed alcohol vendor partnerships and campaign activations. Led marketing team and GRO team to meet sales targets. Developed marketing plans and handled budgets.

Digital Marketing Supervisor / Influencer & PPC Manager at PT Jobubu Jarum Minahasa Tbk

Managed PPC campaigns and influencer marketing for three brands. Designed and implemented integrated digital marketing strategies focused on increasing awareness. Optimized digital strategy using analytics to improve engagement and ROI.

Digital Marketing Supervisor at PT. Jobubu Jarum Minahasa Tbk

Managed PPC campaigns and influencer marketing for multiple brands. Designed and implemented digital marketing strategies focused on awareness and engagement.

Creative Strategist at Infinig Group

Led livestream content planning, creator relationships, and branding. Increased YouTube traffic through content innovation and structured production planning.

Creative Strategist at Infin i Group

Led livestream content planning, creator relationships, and brand direction. Increased YouTube traffic through content innovation and structured planning with creators.

Creative Strategist at Infini Group

Led livestream content planning and creator relations. Increased YouTube traffic through content innovation.

Head Creative at PT. Royal Brew House

Built brand presence and launched new whiskey product. Led campaign strategy and influencer collaborations.

Social Media Specialist at Social Colony

Created monthly content plans and executed influencer campaigns. Boosted engagement and follower growth.

Social Media Specialist at Socia l Colony

Created monthly content plans and executed influencer campaigns. Boosted engagement and follower growth.