Desmond Fernandes

Designed and delivered digital and print advertisements for international media clients (USA Today), ensuring brand consistency and high visual quality. Performed advanced image editing and layout design for publication across multiple newspaper platforms. Collaborated with global teams to understand requirements and ensure timely project delivery. Reviewed and validated design outputs to maintain quality and brand consistency. Handled complex design requests including PDFs, line art, and high-resolution commercial creatives. Supported team members in resolving design and production challenges. Coordinated task priorities within the team to meet tight deadlines in a high-volume environment. Maintained high standards of accuracy, quality, and turnaround time. Leveraged AI tools like ChatGPT and Adobe Firefly to enhance design concepts and generate content ideas and improve turnaround time. Utilized AI-assisted workflows for image editing, layout ideation, and productivity optimization i

Managed and updated websites for automotive brands (BMW, Nissan, Cadillac, Ford, GMC, Chevrolet). Created SEO-optimized website content. Implemented Facebook Pixel, Google Tag Manager, and Google Analytics for performance tracking. Designed marketing creatives, banners, and videos for dealer websites. Promoted to Subject Matter Expert (SME) for Nissan and Cadillac accounts. Mentored and onboarded new hires on tools, workflows, and content standards. Assisted in task allocation and scheduling based on team members’ expertise. Reviewed team deliverables to ensure quality before final submission. Acted as a support point for team queries and issue resolution. Managed client communication for global automotive brands.

Managed end-to-end social media accounts, including content creation and paid campaigns. Designed posts, videos, and promotional creatives for brand marketing. Collaborated with influencers to increase brand awareness and target audience reach. Developed content strategies using trending hashtags and audience insights.