Heather Keir

Lead multi-language global website content strategy for the MPY division. Ensure digital content is accurate, visually engaging, SEO-optimised, and aligned with business priorities. Manage case studies, product launches, and campaign pages, ensuring consistency across web and social channels. Collaborate with stakeholders worldwide to identify stories, build content pipelines, and deliver on-brand messaging. Create fast-turnaround multimedia content, including event videos and social edits, using iPhone + gimbal. Integrate website content with social media activity to grow audience engagement and community growth across global markets.

Built and managed a 60k+ community through platform-native content, trend adaptation, and audience-led engagement. Analysed performance metrics to optimise posting strategy, retention, and community growth. Responded to comments and messages to maintain a positive, authentic community environment. Created viral content using storytelling, humour, and platform-specific insights. Adapted content quickly to cultural moments and shifting trends.

Built and managed a 60k+ community through platform-native content, trend adaptation, and audience-led engagement. Analyzed performance metrics to optimise posting strategy, retention, and community growth. Responded to comments and messages to maintain a positive, authentic community environment. Created viral content using storytelling, humour, and platform-specific insights. Adapted content quickly to cultural moments and shifting trends.