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I am an insight-driven strategy consultant, UX researcher, and cultural insights professional who thrives on turning human needs and market signals into actionable product and business decisions. I enjoy collaborating across teams and stakeholders to translate complex data into clear opportunities that drive meaningful impact. I bring hands-on experience in market research, ethnography, and product development, with a passion for inclusive design and culturally informed strategy. Based in Valby, Denmark, I hold a valid work permit and am eager to apply insights to create value in diverse teams and projects.…I am an insight-driven strategy consultant, UX researcher, and cultural insights professional who thrives on turning human needs and market signals into actionable product and business decisions. I enjoy collaborating across teams and stakeholders to translate complex data into clear opportunities that drive meaningful impact. I bring hands-on experience in market research, ethnography, and product development, with a passion for inclusive design and culturally informed strategy. Based in Valby, Denmark, I hold a valid work permit and am eager to apply insights to create value in diverse teams and projects.

Siqian (Simo) Feng

UX Writer, Digital Marketer, Marketing Consultant, +1

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I am an insight-driven strategy consultant, UX researcher, and cultural insights professional who thrives on turning human needs and market signals into actionable product and business decisions. I enjoy collaborating across teams and stakeholders to translate complex data into clear opportunities that drive meaningful impact. I bring hands-on experience in market research, ethnography, and product development, with a passion for inclusive design and culturally informed strategy. Based in Valby, Denmark, I hold a valid work permit and am eager to apply insights to create value in diverse teams and projects.…I am an insight-driven strategy consultant, UX researcher, and cultural insights professional who thrives on turning human needs and market signals into actionable product and business decisions. I enjoy collaborating across teams and stakeholders to translate complex data into clear opportunities that drive meaningful impact. I bring hands-on experience in market research, ethnography, and product development, with a passion for inclusive design and culturally informed strategy. Based in Valby, Denmark, I hold a valid work permit and am eager to apply insights to create value in diverse teams and projects.

Available to hire

I am an insight-driven strategy consultant, UX researcher, and cultural insights professional who thrives on turning human needs and market signals into actionable product and business decisions. I enjoy collaborating across teams and stakeholders to translate complex data into clear opportunities that drive meaningful impact.

I bring hands-on experience in market research, ethnography, and product development, with a passion for inclusive design and culturally informed strategy. Based in Valby, Denmark, I hold a valid work permit and am eager to apply insights to create value in diverse teams and projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Danish

Intermediate

Italian

Intermediate

Work Experience

Strategy Consultant Assistant at ReD Associates

January 1, 2024 - December 1, 2024

Conducted market research for a pharma client, uncovering patient journey pain points to inform product, brand, and activation strategy across two markets. Synthesized 5-year customer insights to co-develop 7 future product strategies with a consumer goods client, facilitating workshops with 5–15 stakeholders. Strengthened client relationships by delivering an additional presentation in Chinese, aligning cross-functional stakeholders and rebuilding trust. Trained 2 freelancers in qualitative fieldwork methods, improving research consistency and delivery.

User Researcher at Will & Agency

February 1, 2023 - May 1, 2023

Led end-to-end user research on AI adoption in creative industries, informing AI platform strategy. Conducted 29 user interviews across film, museum, theater, and gaming sectors, identifying AI usage patterns and sector-specific pain points. Generated user insights that influenced market outreach priorities, particularly in gaming, by identifying distinct creative workflow needs. Delivered actionable insights through 4 personas, guiding strategic decisions for product road map.

Digital Marketing Copywriter at Xushi Technology Company

July 1, 2022 - October 1, 2022

Developed SEO-optimized content for a jewelry wholesale platform, improving search visibility and online customer acquisition. Developed marketing content with targeted keywords, increasing customer and market engagement. Translated marketing strategy into localized content, ensuring consistency in brand communication.

Start-up Co-founder & Product Lead at iSCULAND

December 1, 2020 - June 1, 2022

Co-founded design venture, secured 50,000 DKK funding to launch a physical on-campus retail store. Led product development, from market sizing to design and delivery, embedding cultural, consumer, and competitor insights into product and brand strategy. Coordinated production with designers and 5 manufacturers, ensuring high-quality delivery of creative products and merchandise. Delivered seasonal marketing campaign with local florist and organized 3 cultural events, increasing brand visibility and engagement.

Research Assistant at Globalink Research Award Internship (University of Montreal & Mitacs)

January 1, 2021 - Present

Conducted archival research on media history, including data collection, transcription, and database organization. Accelerated academic publishing workflow by editing and calibrating historical documents for accuracy and consistency. Synthesized research findings into structured documentation informing academic outputs and collaborative analysis.

Service Design Project Lead (NNIT AR Hololens) at NNIT / Copenhagen Business School

January 1, 2023 - January 1, 2023

Conducted user research interviews with product owners, trainers, and NNIT managers, synthesizing findings into personas and issue maps. Mapped end-to-end service journey using service blueprinting to identify key touch points for improving training delivery. Developed and tested a service prototype, improving training efficiency and communication between stakeholders.