Kenza Kabbaj

Lead end-to-end in-store retail animations for Coty's Luxury portfolio across the French selective retail network and boutiques, driving sell-out performance at key commercial peaks. Coordinate multi-brand strategic projects between internal teams (Marketing, Sales) and external agencies to ensure on-time, on-budget delivery. Equip field teams and training departments with sales enablement tools and retail excellence resources. Analyze sell-out data and KPIs to produce strategic recommendations and optimize future campaign performance. Manage project budgets proactively; identify operational efficiency improvements to drive growth.

Developed and implemented integrated marketing strategies to increase brand visibility and revenue. Led sales development initiatives: identified and acquired new clients while retaining and growing existing accounts. Proposed improvement solutions to optimize the company's competitive positioning.

Managed the full administrative lifecycle of commercial transactions, from documentation to customs compliance. Coordinated with customers, suppliers, and transport partners to ensure smooth cross-border operations.