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Hi, I'm Gyanesh Tayal. I am a Senior Media Planner with progressive experience leading multi-channel media strategies across telecom, CPG, luxury, healthcare, and B2B sectors. I enjoy taking ownership of complex campaigns—from strategy through optimization—translating data into actionable direction and delivering measurable performance. I thrive in collaborative environments and regularly translate insights into clear, strategic recommendations that drive business objectives. I'm currently seeking remote opportunities to continue making an impact within distributed, high-performing teams. I excel at asynchronous collaboration, meticulous documentation, and cross-functional alignment across time zones, ensuring timely, high-quality campaign delivery.…Hi, I'm Gyanesh Tayal. I am a Senior Media Planner with progressive experience leading multi-channel media strategies across telecom, CPG, luxury, healthcare, and B2B sectors. I enjoy taking ownership of complex campaigns—from strategy through optimization—translating data into actionable direction and delivering measurable performance. I thrive in collaborative environments and regularly translate insights into clear, strategic recommendations that drive business objectives. I'm currently seeking remote opportunities to continue making an impact within distributed, high-performing teams. I excel at asynchronous collaboration, meticulous documentation, and cross-functional alignment across time zones, ensuring timely, high-quality campaign delivery.

Gyanesh Tayal

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Hi, I'm Gyanesh Tayal. I am a Senior Media Planner with progressive experience leading multi-channel media strategies across telecom, CPG, luxury, healthcare, and B2B sectors. I enjoy taking ownership of complex campaigns—from strategy through optimization—translating data into actionable direction and delivering measurable performance. I thrive in collaborative environments and regularly translate insights into clear, strategic recommendations that drive business objectives. I'm currently seeking remote opportunities to continue making an impact within distributed, high-performing teams. I excel at asynchronous collaboration, meticulous documentation, and cross-functional alignment across time zones, ensuring timely, high-quality campaign delivery.…Hi, I'm Gyanesh Tayal. I am a Senior Media Planner with progressive experience leading multi-channel media strategies across telecom, CPG, luxury, healthcare, and B2B sectors. I enjoy taking ownership of complex campaigns—from strategy through optimization—translating data into actionable direction and delivering measurable performance. I thrive in collaborative environments and regularly translate insights into clear, strategic recommendations that drive business objectives. I'm currently seeking remote opportunities to continue making an impact within distributed, high-performing teams. I excel at asynchronous collaboration, meticulous documentation, and cross-functional alignment across time zones, ensuring timely, high-quality campaign delivery.

Available to hire

Hi, I’m Gyanesh Tayal. I am a Senior Media Planner with progressive experience leading multi-channel media strategies across telecom, CPG, luxury, healthcare, and B2B sectors. I enjoy taking ownership of complex campaigns—from strategy through optimization—translating data into actionable direction and delivering measurable performance. I thrive in collaborative environments and regularly translate insights into clear, strategic recommendations that drive business objectives.

I’m currently seeking remote opportunities to continue making an impact within distributed, high-performing teams. I excel at asynchronous collaboration, meticulous documentation, and cross-functional alignment across time zones, ensuring timely, high-quality campaign delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Media Planner at Mindshare, WPP Media, Canada

October 1, 2025 - Present

Lead strategic planning and execution for complex, multi-channel campaigns across TV, OOH, CTV, social, programmatic, direct, and search. Develop overall media plans, channel roles, audience frameworks, and budget allocations aligned to client objectives. Present integrated strategies and optimization learnings to evaluate effectiveness and inform future planning. Serve as the day-to-day strategic lead with recommendations across performance and delivery. Mentor junior planners, ensure pacing and reporting quality, and partner with investment, activation, and analytics teams to deliver high-impact media solutions.

Media Planner at Mindshare, WPP Media, Canada

December 1, 2024 - September 30, 2025

Planned, developed, and executed media campaigns across all funnels based on business KPIs. Delivered data-informed optimization recommendations, including budget reallocations, audience refinements, and in-platform adjustments driven by performance and market insights. Managed ongoing client communication, ensuring alignment on timelines and deliverables. Conducted market and audience research to strengthen targeting strategies and improve plan effectiveness.

Associate Media Planner at Mindshare, WPP Media, Canada

January 1, 2024 - November 30, 2024

Initiated structured workflows, improving processes and maintaining consistency in execution. Assisted in conducting market research to identify relevant trends. Gained hands-on experience managing budgets, workflows, and planning tools to ensure accurate campaign setup and tracking. Led pacing and status calls to uphold campaign accuracy, delivery timelines, and quality standards.

Marketing Intern at Calea, ON

April 1, 2022 - December 31, 2023

Supported campaign planning and coordination by maintaining detailed timelines and ensuring deliverables were tracked accurately. Communicated with internal teams to share updates, flag potential risks, and support smooth campaign execution. Collaborated cross-functionally with media, creative, and operations teams to align on priorities and meet deadlines. Demonstrated strong attention to detail, adaptability, and proactive problem-solving in a fast-paced environment.