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Hi, I am Aroonita Ghosh. I am a results-driven freelance Social Media Manager with 10+ years of experience developing and executing data-driven social media strategies, managing multi-platform communities, and optimizing content for search performance. I have a proven track record of growing brand awareness, improving audience engagement, and driving organic reach through a blend of creative content and insightful analytics. I am adept at working independently in fully remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. Hi, I’m comfortable working independently in remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. I leverage AI tools for ideation, copywriting, and campaign personalization, and I stay updated on industry trends and platform algorithms to optimize performance.…Hi, I am Aroonita Ghosh. I am a results-driven freelance Social Media Manager with 10+ years of experience developing and executing data-driven social media strategies, managing multi-platform communities, and optimizing content for search performance. I have a proven track record of growing brand awareness, improving audience engagement, and driving organic reach through a blend of creative content and insightful analytics. I am adept at working independently in fully remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. Hi, I’m comfortable working independently in remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. I leverage AI tools for ideation, copywriting, and campaign personalization, and I stay updated on industry trends and platform algorithms to optimize performance.

Aroonita Ghosh

Social Media Manager, Digital Marketer, Marketing Strategist

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Hi, I am Aroonita Ghosh. I am a results-driven freelance Social Media Manager with 10+ years of experience developing and executing data-driven social media strategies, managing multi-platform communities, and optimizing content for search performance. I have a proven track record of growing brand awareness, improving audience engagement, and driving organic reach through a blend of creative content and insightful analytics. I am adept at working independently in fully remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. Hi, I’m comfortable working independently in remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. I leverage AI tools for ideation, copywriting, and campaign personalization, and I stay updated on industry trends and platform algorithms to optimize performance.…Hi, I am Aroonita Ghosh. I am a results-driven freelance Social Media Manager with 10+ years of experience developing and executing data-driven social media strategies, managing multi-platform communities, and optimizing content for search performance. I have a proven track record of growing brand awareness, improving audience engagement, and driving organic reach through a blend of creative content and insightful analytics. I am adept at working independently in fully remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. Hi, I’m comfortable working independently in remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. I leverage AI tools for ideation, copywriting, and campaign personalization, and I stay updated on industry trends and platform algorithms to optimize performance.

Available to hire

Hi, I am Aroonita Ghosh. I am a results-driven freelance Social Media Manager with 10+ years of experience developing and executing data-driven social media strategies, managing multi-platform communities, and optimizing content for search performance. I have a proven track record of growing brand awareness, improving audience engagement, and driving organic reach through a blend of creative content and insightful analytics. I am adept at working independently in fully remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients.

Hi, I’m comfortable working independently in remote environments, collaborating with cross-functional teams, and delivering measurable digital outcomes for diverse clients. I leverage AI tools for ideation, copywriting, and campaign personalization, and I stay updated on industry trends and platform algorithms to optimize performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Bengali

Fluent

Hindi

Advanced

Work Experience

Assistant Manager – Digital Marketing at SkillSonics Private Limited

February 1, 2026 - Present

Building the organisation's digital presence from the ground up — developing strategy, establishing brand guidelines, and crafting cohesive corporate messaging for internal and external audiences. Coordinating with external agencies for website development, serving as the key communication bridge between stakeholders to ensure brand alignment and timely delivery. Driving cross-functional collaboration to gather content inputs from internal teams, translating business activities and organisational milestones into compelling digital narratives. Developing and managing social media content — writing brand copies, curating posts, and maintaining a consistent publishing calendar that reflects the organisation's voice and values. Collaborating with leadership and teams to develop thought leadership blog content, reinforcing brand authority and supporting the organisation's external communication goals. Planning and executing paid and organic social media campaigns to drive brand awarenes

Assistant Manager – Social Media Marketing at Sanket Communications (Ad Agency)

August 1, 2023 - January 1, 2026

Developed, scheduled, and published engaging content across Instagram, Facebook, LinkedIn, Twitter, and YouTube, driving consistent audience growth. Monitored, analyzed, and reported on social media performance metrics using platform analytics and data-driven insights to optimize strategy. Collaborated with content creators, designers, and video editors to align messaging, visuals, and SEO strategies across all platforms. Engaged with online communities to foster brand awareness, encourage user-generated content, and grow loyal audiences. Managed brand reputation by proactively monitoring public perception, addressing negative feedback constructively, and maintaining a positive brand image across all digital touchpoints. Stayed updated on industry trends and algorithm changes, adjusting content and engagement strategies accordingly. Executed event-based digital campaigns with live updates and repurposed content for maximum reach across client sectors including ports, mining, and corpor

Assistant Manager – Digital Marketing at TTA Training Pvt Ltd (Asian College of Teachers)

January 1, 2017 - July 1, 2023

Executed multi-channel organic and paid social media campaigns, broadening brand awareness and driving audience engagement across target segments. Conducted keyword research and implemented on-page SEO best practices to optimize website and social content for improved search engine rankings. Led proactive community management, building brand loyalty through authentic engagement and user-generated content. Managed and optimized dynamic content calendars with cross-functional team coordination. Analyzed KPIs and applied data-driven insights to refine strategies and improve engagement and conversion rates. Led SEO and link-building initiatives, improving organic search visibility and driving site traffic.